SEO report of wildlifeauthority.com

The Wildlife Authority

www.wildlifeauthority.com/

The Wildlife Authority is an independently owned and operated retail store (in Ellicott City, Maryland, and online) specializing in wild bird supplies.

   

 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.wildlifeauthority.com/

Character length : 26

Title
The Wildlife Authority
Description
The Wildlife Authority is an independently owned and operated retail store (in Ellicott City, Maryland, and online) specializing in wild bird supplies.
Keywords (meta keywords)
wild bird supplies, squirrel-proof bird feeders, squirrel baffles, bird feeders, tube feeders, platform feeders, suet feeders, hummingbird feeders, mealworm feeders, bluebird houses, bluebird boxes

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
The Wildlife Authority

Character length : 22

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 42%

Good! The text / code ratio is between 25 and 70 percent.
Headings
H1H2H3H4H5H6
130000
Heading structure in the source code
  • <H1> Welcome to The Wildlife Authority!
  • <H2> For Gardeners
  • <H2> Birdbaths Are Here!
  • <H2> Hummingbirds Are Heading Back!
Word cloud
  • online7
  • store7
  • items4
  • available4
  • authority3
  • welcome3
  • local3
  • we’re3
  • wildlife3
  • bird3
  • ellicott3
  • city3
  • maryland3
  • products3
  • check3
  • carry2
  • birdbath2
  • in-store2
  • specials2
  • ground2
  • hummingbirds2
  • seed2
  • back2
  • map2
  • links2
  • shipping2
  • birdbaths2
  • cards2
  • orders2
  • like2
  • under2
  • gifts2
  • artwork2
  • jewelry2
  • guides2
  • field2
  • books2
  • choice2
  • feeders2
  • artists2
  • shop2
  • supplies2
  • free2
Keyword matrix
wordtitledescriptionsheading
online
store
items
available
authority
welcome
Two Word cloud
  • ellicott city3
  • wildlife authority2
  • in-store specials2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 11 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
5.40
Flesch Reading Ease
70.20
Coleman Liau Index
11.80
Automated Readability Index (ARI)
4.50
Dale–Chall Readability
5.70
SMOG Index
9.50
Spache Readibility
5.00
Number of letters
1847
Number of words
394
Number of sentences
51
Average words per sentences
8
Number of syllables
600
Syllables in words
619
Average syllables in words
1.52
Number of words in first three syllables
60
Percentage of word / syllables
15.23
Words not in Dale-Chall easy-word list
130
Words not in Spache easy-word list
106

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<big>7
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<big>7
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
2,744 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
19
Number of source domains
1
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • http://www.wildlifeauthority.com/css-base.css
  • http://www.wildlifeauthority.com/css-element.css
  • http://www.wildlifeauthority.com/css-contents.css
  • http://www.wildlifeauthority.com/css-edits.css
  • http://www.wildlifeauthority.com/css-local.css
  • http://www.wildlifeauthority.com/css-local-mobile.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
38.76KB
CSS minifying
You can save 4.3KB (37% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
18.33KB
Gzip compression
Error! By using Gzip you can save 229B (36% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
18
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.wildlifeauthority.com/css-base.cssExpiry time is not specified
http://www.wildlifeauthority.com/css-contents.cssExpiry time is not specified
http://www.wildlifeauthority.com/css-edits.cssExpiry time is not specified
http://www.wildlifeauthority.com/css-element.cssExpiry time is not specified
http://www.wildlifeauthority.com/css-local-mobile.cssExpiry time is not specified
http://www.wildlifeauthority.com/css-local.cssExpiry time is not specified
http://www.wildlifeauthority.com/img/bg-footer.gifExpiry time is not specified
http://www.wildlifeauthority.com/img/bg-theorangebar.gifExpiry time is not specified
http://www.wildlifeauthority.com/img/facebook.pngExpiry time is not specified
http://www.wildlifeauthority.com/.. /ruby-throated_hummingbird.pngExpiry time is not specified
http://www.wildlifeauthority.com/img/holiday/usflag.pngExpiry time is not specified
http://www.wildlifeauthority.com/img/navbar-hide.pngExpiry time is not specified
http://www.wildlifeauthority.com/img/navbar-show.pngExpiry time is not specified
http://www.wildlifeauthority.com/img/shop_online.pngExpiry time is not specified
http://www.wildlifeauthority.com/img/twa_logo.pngExpiry time is not specified
http://www.wildlifeauthority.com/.. /wildlifeauthority_banner_hires.pngExpiry time is not specified
http://www.wildlifeauthority.com/.. /wildlifeauthority_banner_hires_mobile.pn...Expiry time is not specified
http://www.wildlifeauthority.com/.. /wildlifeauthority_banner_name_mobile.png...Expiry time is not specified

 Speed test – Images

File size of all images combined
1.66MB
Image optimisation
You can save 23.6KB (27% compression) by optimising the images below:

 Links

We found a total of 16 different links.
Internal links: 8
External links: 8

External links:

Link text (anchor) Link strength
shop with us online! >>>
http://www.facebook.com/wildlifeauthority
Hummingbirds Are Heading Back!
HUMMINGBIRDS.NET
our online store
http://store.thewildlifeauthority.com
Online Store
Shop Online

Internal links:

Link text (anchor) Link strength
Drop by our store in Ellicott City, Maryland
http://www.wildlifeauthority.com/#maintype
Map & directions ▶
Store hours ▶
http://www.wildlifeauthority.com/#top
In-Store Specials
Links
Contact Us

 Website security

IP
206.188.192.221
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H1 : Welcome to The Wildlife Authority!, ( 297.484375px from top )
  • H2 : For Gardeners, ( 609.8125px from top )
  • H2 : Birdbaths Are Here!, ( 818.453125px from top )

 Typos

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