SEO report of universalexpert.co.uk

Universal Expert

www.universalexpert.co.uk/

Universal Expert creates intelligent and innovative design solutions for modern living. Founded by internationally acclaimed designer Sebastian Conran.

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.universalexpert.co.uk/

Character length : 26

Title
Universal Expert
Description
Universal Expert creates intelligent and innovative design solutions for modern living. Founded by internationally acclaimed designer Sebastian Conran.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Universal Expert

Character length : 16

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 13%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
103210
Heading structure in the source code
  • <H1> 
  • <H4> Thoughtful Design
  • <H4> Share & Serve
  • <H3> Salad bowl with serving hands
  • <H3> Universal Jug
  • <H3> Universal sharing platter
  • <H5> NEWS:UE SCOOPSMULTIPLERED DOTAWARDS!
Word cloud
  • universal5
  • all4
  • serve3
  • share3
  • expert3
  • collection3
  • home2
  • designs2
  • products2
  • news2
  • cooking2
  • enough2
  • good2
  • materials2
Keyword matrix
wordtitledescriptionsheading
universal
all
serve
share
expert
collection
Two Word cloud
  • good enough2
  • universal expert2
  • not good2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Images
We found 12 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
8.50
Flesch Reading Ease
45.70
Coleman Liau Index
12.00
Automated Readability Index (ARI)
7.70
Dale–Chall Readability
6.30
SMOG Index
10.30
Spache Readibility
5.00
Number of letters
911
Number of words
166
Number of sentences
25
Average words per sentences
7
Number of syllables
303
Syllables in words
306
Average syllables in words
1.83
Number of words in first three syllables
38
Percentage of word / syllables
22.89
Words not in Dale-Chall easy-word list
63
Words not in Spache easy-word list
62

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.universalexpert.co.uk/assets/js/modernizr-2.7.1-min.js
  • http://www.universalexpert.co.uk/assets/js/jquery-1.10.2.min.js
  • http://www.universalexpert.co.uk/assets/js/helper.js
  • http://www.universalexpert.co.uk/assets/js/respond.min.js
  • http://www.universalexpert.co.uk/assets/js/jquery.cycle2.js
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.universalexpert.co.uk/assets/css/reset.css
  • http://www.universalexpert.co.uk/assets/css/styles.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 19 different links.
Internal links: 15
External links: 4

External links:

Link text (anchor) Link strength
Twitter
Facebook
Pinterest
http://www.sebastianconran.com

Internal links:

Link text (anchor) Link strength
http://www.universalexpert.co.uk
#Beautility
About Universal Expert
Product Collections
Cooking & Preparation
Share & Serve
Sink & Countertop
Storage & Utility
News
Press
Stockists
Salad bowl with serving hands
Universal Jug
Universal sharing platter
http://www.universalexpert.co.uk/news

 Website security

IP
217.160.0.239
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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