thenorthernmarket.com | Free Online SEO Audit for thenorthernmarket.com

Tasks

Avoid using deprecated HTML tags.
Use "H" tags.

SEO

URL

Domain : www.thenorthernmarket.com/

Character length : 26

Title

THE NORTHERN MARKET

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

site_name: THE NORTHERN MARKET
title: Home
url: https://www.thenorthernmarket.com/
type: website

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://thenorthernmarket.com/robots.txt

User-agent	Disallowed for the search engines
*	/config /commerce/ /checkout$ /checkout/ /cart$ /cart/ /account$ /account/ /api/ /static/ All subpages are allowed to crawl

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

THE NORTHERN MARKET

Character length : 19

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 0%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	0	0	0	0	0

No "H" tags found

Heading structure in the source code

Word cloud

shop3
northern2
stocklists2
wholesale2
gallery2
market2

Keyword matrix

word	title	descriptions	heading
shop
northern
stocklists
wholesale
gallery
market

Two Word cloud

shop gallery2

Three Word cloud

gallery stocklists about2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 1 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

8.30

Flesch Reading Ease

38.70

Coleman Liau Index

12.00

Automated Readability Index (ARI)

9.10

Dale–Chall Readability

6.90

SMOG Index

6.90

Spache Readibility

1.90

Number of letters

189

Number of words

Number of sentences

Average words per sentences

Number of syllables

Syllables in words

Average syllables in words

1.97

Number of words in first three syllables

Percentage of word / syllables

23.33

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

2,098 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://use.typekit.net/.. /tp6k3ik57KFIPbzo6c7QZkHET4JbN3ltl88tFwOm...
https://static.squarespace.com/.. /common-a4803e1cc5d49060f22b-min.en-US.js...
https://static.squarespace.com/.. /commerce-0949279d6d1b220ca02c-min.en-US....
https://static.squarespace.com/.. /user-account-core-0e95f39042a8d9641947-m...
https://static1.squarespace.com/.. /site-bundle.js

List of render blocking css files

https://fonts.googleapis.com/css?family=Libre+Baskerville:400i,400|Ra...
https://static.squarespace.com/.. /commerce-3af8852bf5111fcf8dba2cc6dd4ccb3...
https://static1.squarespace.com/.. /site.css?&filterFeatures=false

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

2.87MB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

876.94KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

53.62KB

Gzip compression

Error! By using Gzip you can save 6.4KB (77% compression) on your site.

By compressing https://www.thenorthernmarket.com/assets/ui-icons.svg you can save 6.4KB (77% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

1.68MB

Image optimisation

You can save 314.5KB (19% compression) by optimising the images below:

By lossless compressing the https://static1.squarespace.com/.. /20170917-DSC01164.jpg?format=1500w you can save 195.5KB (20%) data.
By lossless compressing the https://static1.squarespace.com/.. /20170917-DSC01122.jpg?format=1500w you can save 119KB (17%) data.

Links

We found a total of 15 different links.
Internal links: 12
External links: 3

External links:

Link text (anchor)	Link strength
http://instagram.com/thenorthernmarket
Instagram
Facebook

Internal links:

Link text (anchor)	Link strength
THE NORTHERN MARKET
https://www.thenorthernmarket.com/cart
https://www.thenorthernmarket.com/search
Shop
Gallery
Stocklists
About
Wholesale Application
Shipping & Returns
Contact
Wholesale Shop
Blog

Website security

198.185.159.144

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of thenorthernmarket.com