SEO report of themarketingformula.com

The Marketing Formula | Marketing, Branding & Communications | ...

themarketingformula.com/

Since 1991 The Marketing Formula has been helping international corporations and family-owned businesses tell their stories. We help organizations determine and


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : themarketingformula.com/

Character length : 24

Title
The Marketing Formula | Marketing, Branding & Communications | Dayton, OH
Description
Since 1991 The Marketing Formula has been helping international corporations and family-owned businesses tell their stories. We help organizations determine and
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://themarketingformula.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
The Marketing Formula | Marketing, Branding & Communications | Dayton, OH

Character length : 77

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 24%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
184100
Heading structure in the source code
  • <H2> Respect, Admiration, Influence. Characteristics that can be achieved through a strong brand.
  • <H1> The Marketing Formula
  • <H2> Your family honor, your good name, your corporate brand.
  • <H2> About Us
  • <H3> Since 1991 The Marketing Formula has been helping international corporations and family-owned businesses tell their stories. We help organizations determine and communicate what is unique about what they offer, and how their values differentiate them from their competitors.
  • <H2> Why The Marketing Formula
  • <H2> Core Capabilities
  • <H2> Core Capabilities
  • <H3> Define Your Strategy
  • <H3> Define Your Design
  • <H3> Define Your Presence
  • <H2> Our Clients
  • <H2> Get In Touch
  • <H4> The Marketing Formula
Word cloud
  • brand12
  • marketing9
  • help8
  • formula5
  • design5
  • website4
  • clients4
  • media4
  • how4
  • just4
  • define4
  • strategy4
  • great3
  • all3
  • maybe3
  • sure3
  • business3
  • branding3
  • make3
  • development3
  • capabilities3
  • experience3
  • online3
  • services3
  • got3
  • core2
  • want2
  • process2
  • company2
  • down2
  • offer2
  • dayton2
  • build2
  • today2
  • campaigns2
  • logo2
  • touch2
  • social2
  • communicate2
  • people2
  • get2
  • every2
  • awareness2
  • competitors2
  • potential2
  • purpose2
Keyword matrix
wordtitledescriptionsheading
brand
marketing
help
formula
design
website
Two Word cloud
  • can help6
  • your brand3
  • marketing formula3
  • you've got2
  • make sure2
  • define your2
Three Word cloud
  • can help you4
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 2 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
6.80
Flesch Reading Ease
58.00
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.00
Dale–Chall Readability
6.20
SMOG Index
10.00
Spache Readibility
5.00
Number of letters
3020
Number of words
590
Number of sentences
89
Average words per sentences
7
Number of syllables
991
Syllables in words
1003
Average syllables in words
1.68
Number of words in first three syllables
122
Percentage of word / syllables
20.68
Words not in Dale-Chall easy-word list
219
Words not in Spache easy-word list
164

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
3,257 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://themarketingformula.com/wp-content/themes/tmf2014/js/jquery.scrollTo-1.4.3.1-min.js
  • http://themarketingformula.com/wp-includes/js/wp-embed.min.js?ver=4.4.9
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://themarketingformula.com/wp-content/themes/tmf2014/style.css
  • http://themarketingformula.com/wp-content/themes/tmf2014/tablet.css
  • http://themarketingformula.com/wp-content/themes/tmf2014/full.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Traffic

Alexa
14653152

 Website security

IP
69.89.31.134
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : The Marketing Formula, ( -160px from top )
  • H2 : Your family honor, your good name, your corporate brand., ( 0px from top )
  • H2 : About Us, ( 0px from top )
  • H2 : Respect, Admiration, Influence. Characteristics that can be achieved through a strong brand., ( 45px from top )
  • H3 : Since 1991 The Marketing Formula has been helping international corporations and family-owned businesses tell their stories. We help organizations determine and communicate what is unique about what they offer, and how their values differentiate them from their competitors., ( 640px from top )
  • H2 : Why The Marketing Formula, ( 965px from top )

 Typos

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