thefinanceshop.com.au | Free Online SEO Audit for thefinanceshop.com.au

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.
Try to make your site load faster.

SEO

URL

Domain : www.thefinanceshop.com.au/

Character length : 26

Title

Craig Baker – Tax Accountants – Small Business – Super – Finance

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://thefinanceshop.com.au/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Craig Baker – Tax Accountants – Small Business – Super – Finance

Character length : 88

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 12%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
9	8	0	0	0	0

Heading structure in the source code

<H1>
<H1> Experts inSelf-ManagedSuper Funds
<H1> Latest News
<H2> Key Dates for January 2017 to June 2017
<H1> Experts inSmallBusiness
<H1> Latest News
<H2> Key Dates for January 2017 to June 2017
<H1> Experts inTax
<H1> Latest News
<H2> Key Dates for January 2017 to June 2017
<H1> Experts inFinance
<H1> Latest News
<H2> Key Dates for January 2017 to June 2017
<H2> Tax
<H2> Small Business
<H2> Super
<H2> Finance

Word cloud

dates20
key12
read12
june8
january8
business6
tax6
news5
taxation5
remember4
latest4
vary4
question4
due4
date4
check4
office4
ensure4
australian4
some4
please4
finance4
experts4
small3
services3
qld2
bay2
runaway2
home2
loans2
superannuation2
funds2
years2

Keyword matrix

word	title	descriptions	heading
dates
key
read
june
january
business

Two Word cloud

key dates12
read more10
dates for8
some dates4
more latest4
please ensure4

Three Word cloud

key dates for4
some dates may4
please ensure you4
australian taxation office4
more latest news4
any dates in question4

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 7 images on this web page.

Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

4.20

Flesch Reading Ease

74.10

Coleman Liau Index

11.60

Automated Readability Index (ARI)

3.10

Dale–Chall Readability

5.30

SMOG Index

8.40

Spache Readibility

5.00

Number of letters

1946

Number of words

417

Number of sentences

Average words per sentences

Number of syllables

629

Syllables in words

676

Average syllables in words

1.51

Number of words in first three syllables

Percentage of word / syllables

16.07

Words not in Dale-Chall easy-word list

132

Words not in Spache easy-word list

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

5,034 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://craigbaker.com.au/wp-includes/js/jquery/jquery.js?ver=1.12.4
http://craigbaker.com.au/.. /jquery-migrate.min.js?ver=1.4.1
http://craigbaker.com.au/wp-content/themes/blink/js/main.js

List of render blocking css files

https://fonts.googleapis.com/css?family=Open+Sans:300,400,400italic,6...
http://craigbaker.com.au/.. /styles.css?ver=5.0.2
http://craigbaker.com.au/wp-content/themes/blink/style.css?ver=4.9.6
http://craigbaker.com.au/.. /libraries.css?ver=4.9.6

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

307.97KB

Javascript minifying

You can save 1,022B (21% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

81.86KB

CSS minifying

You can save 1.3KB (17% compression) on the analysed URL by minifying the CSS files.

By minifying http://craigbaker.com.au/wp-content/themes/blink/style.css?ver=4.9.6 you can save 1,015B (16% compression rate)
By minifying http://craigbaker.com.au/.. /libraries.css?ver=4.9.6 you can save 311B (20% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

21.53KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

512.71KB

Image optimisation

You can save 119.6KB (25% compression) by optimising the images below:

By lossless compressing the http://craigbaker.com.au/.. /slider_finance-1.jpg you can save 32.1KB (30%) data.
By lossless compressing the http://craigbaker.com.au/wp-content/uploads/2016/02/slider_tax-1.jpg you can save 25.2KB (23%) data.
By lossless compressing the http://craigbaker.com.au/wp-content/uploads/2016/02/slider_beach.jpg you can save 21.7KB (18%) data.
By lossless compressing the http://craigbaker.com.au/wp-content/uploads/2016/02/slider_calc.jpg you can save 21.6KB (20%) data.
By lossless compressing the http://craigbaker.com.au/wp-content/uploads/2016/02/logo_small.jpg you can save 17.1KB (65%) data.
By lossless compressing the http://craigbaker.com.au/wp-content/uploads/2016/02/xero-badge.png you can save 606B (24%) data.
By lossless compressing the http://craigbaker.com.au/.. /cashflow-badge.png you can save 517B (11%) data.
By lossless compressing the http://craigbaker.com.au/wp-content/uploads/2016/02/myob-badge.png you can save 412B (13%) data.
By lossless compressing the http://craigbaker.com.au/wp-content/uploads/2016/02/sage-badge.png you can save 339B (13%) data.

Links

We found a total of 18 different links.
External links: 18

External links:

Link text (anchor)	Link strength
http://craigbaker.com.au
Home
About
Tax
Small Business Services
Superannuation
Finance
Tax Online
Forms & Calculators
News
Contact
Read More
Read More
Read More
Read More
Read More
Privacy Policy
Web design by Italics Bold

Internal links:

Link text (anchor)	Link strength

Website security

101.0.86.118

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

afarmlife.com

miltemptech.com.au

sprintfinance.com.au

mustclean.com.au

jellybeanbooks.com.au

spillcontrolsystems.com.au

humblehouse.biz

gmmotorsport.com.au

miltemptech.com

roarprivatewealth.com

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Order of Heading elements on mobile by position

H1 : , ( 0px from top )
H1 : Latest News, ( 0px from top )
H2 : Key Dates for January 2017 to June 2017, ( 0px from top )
H1 : Latest News, ( 0px from top )
H2 : Key Dates for January 2017 to June 2017, ( 0px from top )
H1 : Latest News, ( 0px from top )
H2 : Key Dates for January 2017 to June 2017, ( 0px from top )
H1 : Latest News, ( 0px from top )
H2 : Key Dates for January 2017 to June 2017, ( 0px from top )
H1 : Experts inSelf-ManagedSuper Funds, ( 469.21875px from top )
H1 : Experts inSmallBusiness, ( 469.21875px from top )
H1 : Experts inTax, ( 499.21875px from top )
H1 : Experts inFinance, ( 499.21875px from top )
H2 : Tax, ( 694.375px from top )
H2 : Small Business, ( 985.375px from top )
H2 : Super, ( 1224.375px from top )

Typos

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SEO report of thefinanceshop.com.au

Craig Baker – Tax Accountants – Small Business – ...