theactivecustomer.com | Free Online SEO Audit for theactivecustomer.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.theactivecustomer.com/

Character length : 26

Title

THE Active Customer

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

site_name: THE Active Customer
title: Welcome
url: http://www.theactivecustomer.com/
type: website

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://theactivecustomer.com/robots.txt

User-agent	Disallowed for the search engines
*	/config /commerce/ /checkout$ /checkout/ /cart$ /cart/ /account$ /account/ /api/ /static/ All subpages are allowed to crawl

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

THE Active Customer

Character length : 19

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 10%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
9	3	0	0	0	0

Heading structure in the source code

<H1> THE Active Customer
<H1> ACTIVATE THE CUSTOMER...NOT THE BRAND.
<H1> ACTIVATE THE CUSTOMER...NOT THE BRAND.
<H1> the CUSTOMER IS THE real driver of sales and profit.
<H1> FROM BRAND ACTIVATION TO 'ACTIVE' CUSTOMERS.
<H1> FROM BRAND ACTIVATION TO 'ACTIVE' CUSTOMERS.
<H1> CONSUMERS are making their final purchase decisions closer to the point of sale.
<H1> ABOUT THE BOOK AND THE AUTHORS
<H1> ABOUT THE BOOK AND THE AUTHORS
<H2> ALEX MCKAY
<H2> GRAHAM BROWN
<H2> NEALE SKALBERG

Word cloud

sales13
activation12
brand10
active8
purchase8
customers8
book7
real7
consumers7
brands6
customer6
marketing5
journey4
implementing4
graham4
drivers4
consumer4
profit4
how4
between3
neale3
marketplace3
retail3
subject3
activate3
point3
alex3
final3
authors3
creative2
matter2
measurement2
decision2
ideas2
re-think2
become2
national2
changing2
outsourced2
expert2
years2
influenced2
first2
navigating2
argue2
telecommunications2
function2
look2
deeper2
fellow2
blog2
modern2
takes2
sectors2
need2
whitepapers2
used2
books2
critical2
australian2

Keyword matrix

word	title	descriptions	heading
sales
activation
brand
active
purchase
customers

Two Word cloud

brand activation6
active customers5
real drivers4
consumers are3
graham has3
purchase journey2

Three Word cloud

implementing the real drivers3
from brand activation3
international retailing books2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 10 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

8.00

Flesch Reading Ease

53.60

Coleman Liau Index

12.00

Automated Readability Index (ARI)

7.00

Dale–Chall Readability

6.40

SMOG Index

10.90

Spache Readibility

5.00

Number of letters

3656

Number of words

716

Number of sentences

Average words per sentences

Number of syllables

1221

Syllables in words

1234

Average syllables in words

1.71

Number of words in first three syllables

144

Percentage of word / syllables

20.11

Words not in Dale-Chall easy-word list

270

Words not in Spache easy-word list

179

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

1,960 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://use.typekit.net/.. /yt6mZ0J6RHw2JOqPZezhVA9WArKuLZOgGvcCaHR_...
http://static.squarespace.com/.. /common-852a5cf96a4a1b0c51d4-min.en-US.js...
https://static1.squarespace.com/.. /site-bundle.js

List of render blocking css files

http://fonts.googleapis.com/css?family=PT+Serif:400,400italic,700nor...
http://static1.squarespace.com/.. /site.css?&filterFeatures=false

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

2.37MB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

414.06KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

102.46KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

5.20MB

Image optimisation

You can save 4MB (77% compression) by optimising the images below:

By lossless compressing the https://static1.squarespace.com/.. /offset_189014.jpg?format=2500w you can save 2.2MB (83%) data.
By lossless compressing the https://static1.squarespace.com/.. /offset_191461.jpg?format=2500w you can save 1MB (69%) data.
By lossless compressing the https://static1.squarespace.com/.. /?format=1000w you can save 813.1KB (75%) data.
By lossless compressing the https://static1.squarespace.com/.. /graham.jpg?format=1000w you can save 34.8KB (75%) data.
By lossless compressing the https://static1.squarespace.com/.. /alex.jpg?format=1000w you can save 23.3KB (76%) data.
By lossless compressing the https://static1.squarespace.com/.. /neale.jpg?format=1000w you can save 23.1KB (72%) data.

Links

We found a total of 13 different links.
Internal links: 10
External links: 3

External links:

Link text (anchor)	Link strength
Death of the Salesman
‘Death of the Salesman’
Squarespace

Internal links:

Link text (anchor)	Link strength
ACTIVE CUSTOMERS
MEASUREMENT
BLOG
CONTACT
THE Active Customer
ACTIVATE THE CUSTOMER...NOT THE BRAND.
FROM BRAND ACTIVATION TO 'ACTIVE' CUSTOMERS.
ABOUT THE BOOK AND THE AUTHORS
creating active customers
Top

Website security

198.49.23.145

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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shopaveragejo.com

heartofgoldbirth.com

airhoste.com

rorkedesigns.com

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Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : ACTIVATE THE CUSTOMER...NOT THE BRAND., ( 0px from top )
H1 : THE Active Customer , ( 20px from top )
H1 : ACTIVATE THE CUSTOMER...NOT THE BRAND., ( 223.5px from top )
H1 : the CUSTOMER IS THE real driver of sales and profit. , ( 517px from top )

Typos

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SEO report of theactivecustomer.com