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• <H4> The SweetSpot® Investment Strategy
• <H3> “Do not start the Star-Spangled Banner on too high a note.”
• <H4> 
• <H5> How to invest in the SweetSpot Portfolio.
• <H6> 1] SweetSpot’s reported track record relates to trades that were entered and exited in real time on the dates indicated. All reported returns, both gross and net, assume the reinvestment of dividends and other fund distributions. Gross returns show SweetSpot’s record in identifying investment candidates compared with buying and holding a representative market-index fund. Net returns show what an investor would have earned after SSI’s current one-percent  advisory fee is deducted. SweetSpot investing is about the method and not the manager. Reported returns do not reflect the effects, if any, of material market or economic conditions on trade sizing or intra-trade activity that might have affected actual returns for better or worse.
• <H6> [2] Performance is expressed as the dividend-adjusted percentage returns an investor would have achieved if she had entered each trade at the beginning of the trade period and exited at the end, neither adding nor selling any shares along the way. Returns are measured against the corresponding dividend-adjusted returns of a representative market-index ETF(s). From 1998-2006, SweetSpot trades were selected from a universe of mostly domestic Fidelity sector funds, making the U.S. stock market — as represented by the S&P 500 SPDR ETF (SPY) — the appropriate benchmark for that period. SweetSpot converted to a global program in 2007, and 2008 was the first year that a majority of portfolio holdings were drawn from a global universe. At that time SweetSpot’s benchmark became the global stock market. Before 2009 there was no ETF available to investors that tracked the global stock market. Therefore, global market returns corresponding to SweetSpot trades entered in 2007 and 2008 are represented by the combined performance of the three pre-existing ETFs that together comprised the global stock market, in proportion to the size of their constituent markets:
• <H6> 1) S&P 500 SPDR ETF (SPY) (U.S. stocks);
• <H6> 2) iShares MSCI EAFE ETF (EFA) (foreign developed-market stocks); and
• <H6> 3) iShares MSCI EMIF ETF (EEM) (emerging-market stocks).
• <H6> Beginning with trades entered in 2009, SweetSpot’s global benchmark became the iShares MSCI All Country World Index ETF (ACWI).
• <H6> [3] Backtesting has certain inherent limitations, meaning that most strategies fall short when investors attempt to duplicate backtested results. Here, however, while the backtest showed a clear advantage over the market, SweetSpot’s real-time results far exceeded what the backtest would have predicted. The backtest merely confirmed that the strategy would have achieved market-beating returns over a longer time horizon than the period in which it has been actively traded. Still, no representation is made that investors will see profits similar to either actual or hypothetical past results.
• <H6> Disclosures:
• <H6> SweetSpot Investments (SSI) is the publisher of The SweetSpot Report, a quarterly newsletter. The Report’s editor is Neil Stoloff, a former federal environmental lawyer and a student of investing for over 30 years.  Since 2005, Neil has had most or all of his personal equity assets invested in The SweetSpot® Investment Strategy.
• <H6> The SweetSpot Portfolio’s past trading record is reported here.  Proprietary information that would identify open Portfolio positions is omitted.
• <H6> Disclaimer:
• <H6> SSI is a publisher of investment data and research, and is not a registered investment adviser. Subscribers are responsible for their own investment decisions. Information that SSI provides to subscribers does not constitute a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. To the extent that any such information may be deemed to be investment advice, it is impersonal and not tailored to the investment needs of any individual.
• <H6> Disciplinary Information
• <H6> Neither SweetSpot Investments nor its owner and Editor-in-Chief was ever the subject of any complaint, criminal or civil action, administrative enforcement proceeding, or proceeding initiated by a self-regulatory organization that would impugn the integrity of the firm or its owner/manager.
• <H5> The SweetSpot Portfolio’s past performance is not an assurance of similar future returns. It should not be presumed that current or future trades will be profitable or will equal or exceed the returns of past trades. Money invested in the stock market is risk capital that can be lost. SweetSpot’s reported track record relates to trades that were entered and exited in real time on the dates indicated. All reported returns, both gross and net, assume the reinvestment of dividends and other fund distributions. Gross returns show SweetSpot’s record in identifying investment candidates compared with buying and holding a representative market-index fund. Net returns show what an investor would have earned after SSI’s current advisory fee and trading costs are deducted. SweetSpot investing is about the method and not the manager. Reported returns do not reflect the effects, if any, of material market or economic conditions on trade sizing or intra-trade activity that might have affected actual returns for better or worse. See more-detailed disclosures here.
• <H5> Sketches from behaviorgap.com are reproduced here with the permission of the artist, Carl Richards.

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