SEO report of stratechery.com
Stratechery by Ben Thompson – On the business, strategy, and ...
stratechery.com/
Error! The "meta description" is missing, the page has no summary description!
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : stratechery.com/
Character length : 16
Title
Stratechery by Ben Thompson – On the business, strategy, and impact of technology.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
type: website
title: Stratechery by Ben Thompson
description: On the business, strategy, and impact of technology.
url: https://stratechery.com/
site_name: Stratechery by Ben Thompson
image: https://s0.wp.com/i/blank.jpg
locale: en_US
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://stratechery.com/robots.txt
https://stratechery.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
Linkedin492
Facebook Share0
Facebook Comments0
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Stratechery by Ben Thompson – On the business, strategy, and impact of technology.
Character length : 88
Improve! The website address (title) should be between 10 and 70 characters in length.
Character length : 88
Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 57%
Good! The text / code ratio is between 25 and 70 percent.
Good! The text / code ratio is between 25 and 70 percent.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 27 | 0 | 0 | 31 | 0 | 0 |
Heading structure in the source code
- <H1> Stratechery by Ben Thompson
- <H1> By Ben Thompson
- <H1> Follow
- <H1> Subscription
- <H1> Account
- <H1> Recent Articles
- <H1> Year in Review
- <H1> Archives
- <H1> Subscriber’s Daily Update
- <H1> Facebook Content Guidelines, Facebook Video, Amazon Prime Video on Apple TV
- <H1> Ford Fires CEO, Car Companies and the Future, Anthony Levandowski vs. Google
- <H1> Second-Generation TensorFlow Processing Units, What are TPUs?, Groq
- <H1> The Uber Disaster Round-up, Waymo and Lyft Form Partnership
- <H1> Tulips, Myths, and Cryptocurrencies
- <H4> The Truth About Tulips
- <H4> Myths and Humans
- <H4> The Rise in Cryptocurrencies
- <H4> The Utility of Blockchains
- <H4> Party Like It’s 1999
- <H1> Boring Google
- <H4> Google’s Go-to-Market Problem
- <H4> Google Assistant
- <H4> Google Photos
- <H4> Google Lens
- <H4> The Beauty of Boring
- <H1> WannaCry About Business Models
- <H4> The WannaCry Timeline
- <H4> Spreading Blame
- <H4> Blame the Government
- <H4> Blame the Business Model
- <H4> SaaS to the Rescue
- <H1> The Local News Business Model
- <H4> The Unnecessary Newspaper
- <H4> Bundles and Business Models
- <H4> The Subscription Business Model
- <H1> Apple’s China Problem
- <H4> Apple’s Earnings
- <H4> Apple Revenue (in billions)
- <H4> Apple’s China Problem
- <H4> Apple Revenue (in billions)
- <H4> iOS Versus WeChat
- <H1> Not OK, Google
- <H4> Google’s Algorithm Change
- <H4> Google and Authority
- <H4> More Monopoly Trade-offs
- <H1> Facebook and the Cost of Monopoly
- <H4> Facebook and Microsoft
- <H4> Microsoft and Monopoly
- <H4> Facebook and Content Providers
- <H4> Facebook and Advertisers
- <H4> Monopolies and Innovation
- <H1> By Ben Thompson
- <H1> Follow
- <H1> Subscription
- <H1> Account
- <H1> Recent Articles
- <H1> Year in Review
- <H1> Archives
Word cloud
- google108
- all76
- facebook69
- business51
- like51
- most50
- news40
- new39
- even39
- because38
- only38
- content38
- problem37
- apple37
- it’s34
- means34
- iphone33
- been33
- monopoly32
- local31
- microsoft31
- model31
- just31
- last29
- users28
- said27
- better27
- world26
- them26
- china26
- newspapers25
- market24
- price24
- assistant24
- fact24
- being24
- point23
- simply22
- photos22
- people22
- year21
- cost20
- make20
- very20
- after20
- windows20
- time19
- company19
- different19
- how19
- two18
- revenue18
- another18
- into18
- product17
- same17
- nsa17
- first17
- both17
- worth17
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| all | |||
| business | |||
| like | |||
| most |
Two Word cloud
- google assistant13
- business model11
- they are9
- local news9
- which means9
- not only8
Three Word cloud
- about business models3
- date search for2
- cryptocurrencies boring google2
- which will lead2
- earlier this year2
- exactly what you2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 22 images on this web page.
Good! Every image has an alternative text attributes set on this website.
Good! Every image has an alternative text attributes set on this website.
Readability
Flesch–Kincaid Grade Level
9.30
Flesch Reading Ease
57.10
Coleman Liau Index
11.90
Automated Readability Index (ARI)
8.80
Dale–Chall Readability
5.50
SMOG Index
12.00
Spache Readibility
5.00
Number of letters
78016
Number of words
16587
Number of sentences
1027
Average words per sentences
16
Number of syllables
26150
Syllables in words
26088
Average syllables in words
1.58
Number of words in first three syllables
2556
Percentage of word / syllables
15.41
Words not in Dale-Chall easy-word list
5004
Words not in Spache easy-word list
2237
Technologies
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
75
Number of source domains
18
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- https://use.typekit.net/qcf4iyw.js
- https://stratechery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
- https://stratechery.com/.. /jquery-migrate.min.js?ver=1.4.1
- https://stratechery.com/wp-includes/js/underscore.min.js?ver=1.8.3
- https://stratechery.com/wp-includes/js/wp-util.min.js?ver=4.9.8
- https://stratechery.com/.. /algoliasearch.jquery.min.js?ver=2.11.2
- https://stratechery.com/.. /autocomplete.min.js?ver=2.11.2
- https://stratechery.com/.. /autocomplete-noconflict.js?ver=2.11.2
- https://stratechery.com/.. /widget.css?ver=1.40.0
- https://stratechery.com/.. /ewd-ufaq-styles.css?ver=4.9.8
- https://stratechery.com/.. /rrssb-min.css?ver=4.9.8
- https://stratechery.com/wp-includes/css/dashicons.min.css?ver=4.9.8
- https://stratechery.com/.. /bigfoot.css?ver=1.0
- https://stratechery.com/.. /membership.css?ver=1.0
- https://stratechery.com/wp-content/themes/stratecheryV4/style.css
- https://stratechery.com/.. /algolia-autocomplete.css?ver=2.11.2
- https://stratechery.com/.. /jetpack.css?ver=6.4.2
Speed test – Javascript
Javascript
Error! Too many javascript files found which slows down the page load on the website.
- https://stratechery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
- https://stratechery.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
- https://stratechery.com/wp-content/plugins/jetpack/_inc/spin.js?ver=1.3
- https://stratechery.com/wp-content/plugins/jetpack/_inc/jquery.spin.js?ver=1.3
- https://stratechery.com/wp-content/plugins/jetpack/modules/infinite-scroll/infinity.js?ver=4.0.0
- https://stratechery.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?ver=2.22.0
- https://stratechery.com/wp-includes/js/mediaelement/wp-mediaelement.min.js?ver=4.6.6
- https://stratechery.com/wp-content/themes/stratechery/js/navigation.js?ver=20120206
- https://stratechery.com/wp-content/themes/stratechery/js/skip-link-focus-fix.js?ver=20130115
- https://stratechery.com/wp-content/themes/stratechery/js/theme.js?ver=1.0
- https://stratechery.com/wp-content/themes/stratechery/js/bigfoot.min.js?ver=20150428
- https://stratechery.com/wp-includes/js/wp-embed.min.js?ver=4.6.6
File size of all javascript files combined
1.88MB
Javascript minifying
You can save 773B (35% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Error! Too many CSS files detected that slows down the page load.
- https://stratechery.com/wp-content/plugins/memberful-wp/stylesheets/widget.css?ver=1.29.0
- https://stratechery.com/wp-includes/js/mediaelement/mediaelementplayer.min.css?ver=2.22.0
- https://stratechery.com/wp-includes/js/mediaelement/wp-mediaelement.min.css?ver=4.6.6
- https://stratechery.com/wp-content/themes/stratechery/css/bigfoot.css?ver=1.0
- https://stratechery.com/wp-content/themes/stratechery/css/membership.css?ver=1.0
- https://stratechery.com/wp-content/themes/stratechery/style.css
- https://stratechery.com/wp-content/plugins/jetpack/css/jetpack.css?ver=4.9
File size of all css files combined
545.31KB
CSS minifying
You can save 3.2KB (30% compression) on the analysed URL by minifying the CSS files.
- By minifying https://stratechery.com/wp-content/themes/stratecheryV4/style.css you can save 2.6KB (34% compression rate)
- By minifying https://stratechery.com/.. /ewd-ufaq-styles.css?ver=4.9.8 you can save 349B (17% compression rate)
- By minifying https://stratechery.com/.. /widget.css?ver=1.40.0 you can save 159B (45% compression rate)
- By minifying https://stratechery.com/.. /algolia-autocomplete.css?ver=2.11.2 you can save 123B (14% compression rate)
Speed test – Compression
Uncompressed size of the of the HTML
252.08KB
Gzip compression
Error! By using Gzip you can save 372B (50% compression) on your site.
- By compressing https://stratechery.com/.. /skip-link-focus-fix.js?ver=20130115 you can save 372B (50% compression rate)
- By compressing https://stratechery.com/.. /theme.js?ver=1.0 you can save 346B (49% compression rate)
- By compressing https://stratechery.com/.. /widget.css?ver=1.40.0 you can save 198B (55% compression rate)
Speed test – Browser cache
Number of static resources (image, JS, CSS)
57
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| https://cdn.syndication.twimg.com/tweets.json?callback=__twttr.callbacks.c... | 60 seconds |
| https://syndication.twitter.com/settings | 10 minutes |
| https://use.typekit.net/qcf4iyw.js | 10 minutes |
| https://static.doubleclick.net/instream/ad_status.js | 15 minutes |
| https://platform.twitter.com/widgets.js | 30 minutes |
| https://d35xxde4fgg0cx.cloudfront.net/assets/embedded.js | 2 hours |
| https://www.google-analytics.com/analytics.js | 2 hours |
Speed test – Images
File size of all images combined
1.73MB
Image optimisation
You can save 202.9KB (21% compression) by optimising the images below:
- By lossless compressing the https://stratechery.com/.. /Paper.stratechery-Year-One.374-1024x504.... you can save 34.3KB (50%) data.
- By lossless compressing the https://stratechery.com/.. /Paper.stratechery-Year-One.373-1024x708.... you can save 33.8KB (44%) data.
- By lossless compressing the https://stratechery.com/.. /Paper.stratechery-Year-One.372-1068x630.... you can save 32.9KB (55%) data.
- By lossless compressing the https://stratechery.com/.. /Paper.stratechery-Year-One.351-1024x534.... you can save 23.3KB (11%) data.
- By lossless compressing the https://stratechery.com/.. /Paper.stratechery-Year-One.371-2-1024x67... you can save 21.9KB (11%) data.
- By lossless compressing the https://stratechery.com/.. /Screen-Shot-2018-07-30-at-6.00.51-AM-102... you can save 14.6KB (17%) data.
- By lossless compressing the https://stratechery.com/.. /Screen-Shot-2018-08-14-at-2.34.49-PM-102... you can save 14.1KB (18%) data.
- By lossless compressing the https://stratechery.com/.. /Screen-Shot-2018-06-04-at-7.11.46-PM-102... you can save 13.8KB (19%) data.
- By lossless compressing the https://stratechery.com/.. /Screen-Shot-2018-08-14-at-5.28.40-PM-1-1... you can save 13.4KB (13%) data.
- By lossless compressing the https://pbs.twimg.com/.. /lNWACUK8_bigger.jpeg you can save 821B (32%) data.
Links
We found a total of 188 different links.
Internal links: 121
External links: 67
Internal links: 121
External links: 67
External links:
Internal links:
Website security
IP
35.184.247.115
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Icons
Favicon
Good! The website uses favicon.
Typos
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