SEO report of shoppermetrics.de

Innovativ, wissenschaftlich und unabhängig - Shoppermetrics - Wir ...

www.shoppermetrics.de/

Wir forschen für den Handel, für Marken und für die Wissenschaft und beraten rund um den Point of Sale und Point of Interest.


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.shoppermetrics.de/

Character length : 22

Title
Innovativ, wissenschaftlich und unabhängig - Shoppermetrics - Wir sind 100% Shopper
Description
Wir forschen für den Handel, für Marken und für die Wissenschaft und beraten rund um den Point of Sale und Point of Interest.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: de_DE
type: website
title: Innovativ, wissenschaftlich und unabhängig - Shoppermetrics - Wir sind 100% Shopper
description: Wir forschen für den Handel, für Marken und für die Wissenschaft und beraten rund um den Point of Sale und Point of Interest.
url: http://shoppermetrics.com/
site_name: Shoppermetrics

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://shoppermetrics.de/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”de”.
Title
Innovativ, wissenschaftlich und unabhängig - Shoppermetrics - Wir sind 100% Shopper

Character length : 83

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 6%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
1524000
Heading structure in the source code
  • <H2> SHOPPER RESEARCH
  • <H2> SHOPPER INSIGHTS
  • <H2> SHOPPER ACTIVATION
  • <H1> Wir sind 100% Shopper
  • <H3> 
  • <H2> Ganz nah dran am realen Kaufprozess
  • <H2> Der Shopper hat immer recht
  • <H3> Der Erfolg unserer Kunden gibt uns recht
  • <H3> Was tun wir?
  • <H3> Shopper Insights
  • <H3> Shopper Research
  • <H3> Shopper Activation
  • <H3> Unabhänigkeit bietet Flexibilität
  • <H3> Für wen arbeiten wir?
  • <H3> Handel
  • <H3> Marken
  • <H3> Forschung
  • <H3> SHOPPERMETRICS News
  • <H3> Media Smart mit Shoppermetrics
  • <H3> Shoppermetrics im TV: Männer und Frauen im Supermarkt
  • <H3> Shoppermetrics zu Gast an der Uni Hamburg und der FU Berlin
  • <H3> Shoppermetrics im TV: Supermarkt oder Discounter – wo kann ich besser einkaufen
  • <H3> Marken und Kaufimpuls brauchen Gefühl
  • <H3> Wissenschaftliches Nachtcafé - Shopping 2020: Diskussionsrunde zur Zukunft des Einkaufens
  • <H3> Berufung in das Advisory Board des International Journal of Market Research
  • <H3> Shoppermetrics an der Fresenius Hochschule Berlin
  • <H3> Methoden
  • <H3> Fallstudien
  • <H3> Aktuelle News
  • <H3> Kontakt
Word cloud
  • shopper45
  • shoppermetrics38
  • http15
  • jpg14
  • januar12
  • kunden7
  • marken7
  • activation6
  • supermarkt6
  • verhalten6
  • forschung6
  • hamburg5
  • berlin5
  • erfahren5
  • research5
  • unterstützen5
  • unseren5
  • gunnar4
  • handel4
  • mau4
  • henrich4
  • smxadmin4
  • optimieren4
  • astrid4
  • methoden4
  • insights4
  • uni3
  • media3
  • pos3
  • flächenrentabilität3
  • emotionen3
  • einkaufen3
  • discounter3
  • news3
  • erfolg3
  • gast3
  • tests3
  • smart3
  • november3
  • emotionslabor3
  • frauen3
  • erkenntnisse3
  • männer3
  • mail3
  • service3
  • instore3
  • modernen2
  • board2
  • advisory2
  • heike2
  • berufung2
  • schacht2
  • fresenius2
  • point2
  • unabhängig2
  • wissenschaftlich2
  • emotionalisieren2
  • einkaufens2
  • journal2
  • market2
Keyword matrix
wordtitledescriptionsheading
shopper
shoppermetrics
http
jpg
januar
kunden
Two Word cloud
  • aus der3
  • uni hamburg3
  • shopper insights3
  • shopper activation3
  • mehr erfahren3
  • mit shoppermetrics3
Three Word cloud
  • männer und frauen3
  • kann ich besser3
  • wir bieten echtes2
  • mehr erfahren unser2
  • diskussionsrunde zur zukunft2
  • verhalten der shopper2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 124 images on this web page.

Alternate attributes for the following 118 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 107 different links.
Internal links: 16
External links: 91

External links:

Link text (anchor) Link strength

Internal links:

 Website security

IP
81.169.145.72
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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