SEO report of shopindigo.co.uk
Fair Trade Shop Oxford - Ethical and Organic Clothing, Gifts, Home ...
www.shopindigo.co.uk/
Error! The "meta description" is missing, the page has no summary description!
Tasks
- Make the site mobile device friendly.
- Avoid using deprecated HTML tags.
- Implement the viewport meta tag.
SEO
URL
Domain : www.shopindigo.co.uk/
Character length : 21
Title
Fair Trade Shop Oxford - Ethical and Organic Clothing, Gifts, Home, FairTrade Products | Indigo
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
locale: en_US
type: website
title: Sustainable fairtrade clothing, footwear & gifts in Oxford
description: Welcome to Indigo, one of Oxford’s best loved Independent shops … You’ll find a range of clothing, gifts and home furnishings, characterised by their uniqueness, beauty and innovation. We especially like things made from natural, recycled and organic materials. Products are chosen because we feel they’re part of the solution rather than the problem, and we
url: http://www.shopindigo.co.uk/
site_name: Shop Indigo
image: http://www.shopindigo.co.uk/wp-content/uploads/2013/09/indigo_logo.png
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://shopindigo.co.uk/robots.txt
https://shopindigo.co.uk/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
Linkedin2
Facebook Share0
Facebook Comments0
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Fair Trade Shop Oxford - Ethical and Organic Clothing, Gifts, Home, FairTrade Products | Indigo
Character length : 95
Improve! The website address (title) should be between 10 and 70 characters in length.
Character length : 95
Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 8%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 7 | 3 | 0 | 0 | 1 |
Heading structure in the source code
- <H2> Shop Indigo
- <H1> Indigo Oxford – Fair Trade Ethical & Organic Clothing, Gifts, Home
- <H6> Welcome to Indigo, one of Oxford’s best loved Independent shops …
- <H2> You’ll find a range of clothing, gifts and home furnishings, characterised by their uniqueness, beauty and innovation. We especially like things made from natural, recycled and organic materials. Products are chosen because we feel they’re part of the solution rather than the problem, and we hope they’ll enhance your life in some way.
- <H2> We support sustainable business, where everyone along the chain benefits. With a bike delivery service offered to our Oxford community and a fair trade and ethical policy, we see our community as both local and global.
- <H2> Indigo offers a shopping environment that’s relaxed and inspiring, something a little bit different. Kids are welcome, we have toys for them to play with. So drop by and see us on Cowley Road sometime….
- <H2> While you’re here, take a peek at the online shop and get a taste of what we offer…
- <H2> Sarah, Josh & the Indigo family
- <H2>
- <H3> Shop
- <H3> Our mailing list…
- <H3> Our Customers have been known to say things like…
Word cloud
- indigo7
- shop7
- gifts6
- like4
- home4
- oxford4
- clothing4
- trade3
- fair3
- little2
- see2
- feel2
- community2
- road2
- men2
- accessories2
- women2
- furnishings2
- cowley2
- kids2
- ethical2
- organic2
- welcome2
- online2
- sustainable2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| indigo | |||
| shop | |||
| gifts | |||
| like | |||
| home | |||
| oxford |
Two Word cloud
- cowley road2
- fair trade2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 15 images on this web page.
Alternate attributes for the following 8 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 8 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
- http://www.shopindigo.co.uk/wp-content/uploads/2014/08/my_basket.jpg
- http://www.shopindigo.co.uk/.. /my_basket_button.jpg
- http://www.shopindigo.co.uk/.. /join_our_community.jpg
- http://www.shopindigo.co.uk/wp-content/uploads/2015/02/smTwitter.gif
- http://www.shopindigo.co.uk/.. /smFacebook.gif
- http://www.shopindigo.co.uk/.. /smPinterest.gif
- http://www.shopindigo.co.uk/.. /smInstagram.gif
- http://www.shopindigo.co.uk/.. /gladiator_shoe_footer.jpg
Readability
Flesch–Kincaid Grade Level
3.90
Flesch Reading Ease
76.90
Coleman Liau Index
10.80
Automated Readability Index (ARI)
2.50
Dale–Chall Readability
5.50
SMOG Index
8.40
Spache Readibility
5.00
Number of letters
1840
Number of words
407
Number of sentences
76
Average words per sentences
5
Number of syllables
599
Syllables in words
604
Average syllables in words
1.47
Number of words in first three syllables
62
Percentage of word / syllables
15.23
Words not in Dale-Chall easy-word list
136
Words not in Spache easy-word list
121
Technologies
Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 1237px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Loading time
2,873 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- http://www.shopindigo.co.uk/wp-includes/js/comment-reply.min.js?ver=3.5.1
- http://www.shopindigo.co.uk/wp-content/themes/suffusion/scripts/jquery.cycle.all.min.js
- http://www.shopindigo.co.uk/wp-content/themes/suffusion/scripts/suffusion.js?ver=4.4.6
- http://www.shopindigo.co.uk/wp-content/plugins/wp-gallery-custom-links/wp-gallery-custom-links.js?ver=1.0
- http://www.shopindigo.co.uk/wp-content/plugins/simple-lightbox/client/js/lib.core.js?ver=2.0RC2.1
- http://www.shopindigo.co.uk/wp-content/plugins/simple-lightbox/client/js/lib.view.js?ver=2.0RC2.1
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.
Speed test – CSS
CSS
Error! Too many CSS files detected that slows down the page load.
- http://www.shopindigo.co.uk/wp-content/themes/suffusion/style.css?ver=4.4.6
- http://www.shopindigo.co.uk/wp-content/themes/suffusion/skins/minima/skin.css?ver=4.4.6
- http://www.shopindigo.co.uk/wp-content/themes/suffusion/rounded-corners.css?ver=4.4.6
- http://www.shopindigo.co.uk/wp-content/uploads/suffusion/custom-styles.css?ver=4.4.6
- http://www.shopindigo.co.uk/wp-content/plugins/wordpress-simple-paypal-shopping-cart/wp_shopping_cart_style.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.
Speed test – Compression
Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.
Speed test – Browser cache
Browser cache
The browser cache is set correctly for all elements.
Speed test – Images
File size of all images combined
0.00
Image optimisation
All images are optimized.
Traffic
Alexa
6605605
Links
We found a total of 43 different links.
Internal links: 37
External links: 6
Internal links: 37
External links: 6
External links:
Internal links:
Website security
IP
92.60.101.134
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.
Sites on same ip
Icons
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Order of Heading elements on mobile by position
- H1 : Indigo Oxford – Fair Trade Ethical & Organic Clothing, Gifts, Home, ( 0px from top )
- H2 : Shop Indigo, ( 16px from top )
- H3 : Shop, ( 206px from top )
- H6 : Welcome to Indigo, one of Oxford’s best loved Independent shops …, ( 856.109375px from top )
- H2 : You’ll find a range of clothing, gifts and home furnishings, characterised by their uniqueness, beauty and innovation. We especially like things made from natural, recycled and organic materials. Products are chosen because we feel they’re part of the solution rather than the problem, and we hope they’ll enhance your life in some way., ( 881.21875px from top )
- H2 : We support sustainable business, where everyone along the chain benefits. With a bike delivery service offered to our Oxford community and a fair trade and ethical policy, we see our community as both local and global., ( 951.21875px from top )
- H2 : Indigo offers a shopping environment that’s relaxed and inspiring, something a little bit different. Kids are welcome, we have toys for them to play with. So drop by and see us on Cowley Road sometime…., ( 1000.21875px from top )
- H3 : Our mailing list…, ( 1013px from top )
- H2 : While you’re here, take a peek at the online shop and get a taste of what we offer…, ( 1049.21875px from top )
- H2 : Sarah, Josh & the Indigo family, ( 1077.21875px from top )
- H2 : , ( 1111.015625px from top )
- H3 : Our Customers have been known to say things like…, ( 1191px from top )
Typos
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