SEO report of shopfreefrom.com

Organic & freefrom Lifestyle @ McCallum's Princes Risborough

www.shopfreefrom.com/

Organic and free from gluten, dairy, sugar, preservatives - the first healthy food and natural lifestyle supermarket in the UK


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.shopfreefrom.com/

Character length : 21

Title
Organic & freefrom Lifestyle @ McCallum's Princes Risborough
Description
Organic and free from gluten, dairy, sugar, preservatives - the first healthy food and natural lifestyle supermarket in the UK
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

site_name: McCallum's
url: http://www.shopfreefrom.com/
title: McCallum's | Healthy Lifestyle Supermarket
type: article
description:  
image: http://www.shopfreefrom.com/wp-content/uploads/2014/05/mccallums-shopfront-july-e1471081707979.jpg

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Organic & freefrom Lifestyle @ McCallum's Princes Risborough

Character length : 69

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
450210
Heading structure in the source code
  • <H1> McCallum's
  • <H2> Primary Navigation
  • <H1> McCallum's Organic & Freefrom Lifestyle Supermarket
  • <H5> We look on the back of the packet, so you don't have to!
  • <H2> A Little bit
  • <H1> About Us
  • <H2> Organic & Freefrom
  • <H2> Gluten free, Dairy free, added Sugar free by Design
  • <H2> We look on the back of a packet
  • <H1> so you don't have to!
  • <H4> Subscribe to our mailing list for news & special offers
  • <H4> Opening Hours
Word cloud
  • organic19
  • free14
  • gluten6
  • freefrom6
  • shop5
  • lifestyle5
  • added4
  • prices4
  • smoked3
  • all3
  • sugar3
  • products3
  • meat3
  • food3
  • local3
  • buckinghamshire2
  • risborough2
  • princes2
  • health2
  • dairy2
  • range2
  • made2
  • amazon2
  • supplements2
  • nutritionalists2
  • great2
  • mccallum's2
  • grass2
  • fed2
  • preservative2
  • sulphite2
  • selection2
  • wines2
  • look2
  • supermarket2
  • vegetables2
  • packet2
  • body2
  • back2
  • mccallum’s2
  • fruit2
Keyword matrix
wordtitledescriptionsheading
organic
free
gluten
freefrom
shop
lifestyle
Two Word cloud
  • organic freefrom3
  • grass fed2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 6 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
4.40
Flesch Reading Ease
72.90
Coleman Liau Index
11.00
Automated Readability Index (ARI)
2.60
Dale–Chall Readability
7.90
SMOG Index
8.40
Spache Readibility
5.00
Number of letters
8767
Number of words
1926
Number of sentences
366
Average words per sentences
5
Number of syllables
2927
Syllables in words
2849
Average syllables in words
1.52
Number of words in first three syllables
299
Percentage of word / syllables
15.52
Words not in Dale-Chall easy-word list
931
Words not in Spache easy-word list
360

 Technologies

Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<acronym>2
<center>8
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<acronym>2
<center>8
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.shopfreefrom.com/wp-includes/js/jquery/jquery.js?ver=1.11.3
  • http://www.shopfreefrom.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
  • http://www.shopfreefrom.com/wp-content/themes/rosa/assets/js/vendor/modernizr.min.js?ver=4.3.1
  • http://www.shopfreefrom.com/wp-content/plugins/ultimate-product-catalogue/js/upcp-jquery-functions.js?ver=4.3.1
  • http://www.shopfreefrom.com/wp-content/themes/rosa/assets/js/plugins.js?ver=4.3.1
  • http://www.shopfreefrom.com/wp-content/themes/rosa/assets/js/main.js?ver=201605032016
  • http://www.shopfreefrom.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • http://www.shopfreefrom.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.3
  • http://www.shopfreefrom.com/wp-content/plugins/pixlikes/js/public.js?ver=1.0.0
  • http://www.shopfreefrom.com/wp-content/plugins/ultimate-product-catalogue/js/product-page-display.js?ver=1.0
  • http://www.shopfreefrom.com/wp-content/plugins/ultimate-product-catalogue/js/jquery.gridster.js?ver=1.0
  • http://www.shopfreefrom.com/wp-content/plugins/wp-polls/polls-js.js?ver=2.7
  • http://www.shopfreefrom.com/wp-content/plugins/text-hover/assets/jquery.qtip.min.js?ver=2.2.0
  • http://www.shopfreefrom.com/wp-content/plugins/text-hover/assets/text-hover.js?ver=3.6
  • http://www.shopfreefrom.com/wp-content/plugins/yikes-inc-easy-mailchimp-extender/public/js/yikes-mc-ajax-forms.js?ver=yikes-inc-easy-mailchimp-extender
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.shopfreefrom.com/wp-content/themes/rosa/assets/css/style.css?ver=201605032016
  • http://www.shopfreefrom.com/wp-content/plugins/catablog/css/catablog.css?ver=1.6.6
  • http://www.shopfreefrom.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.3
  • http://www.shopfreefrom.com/wp-content/plugins/pixlikes/css/public.css?ver=1.0.0
  • http://www.shopfreefrom.com/wp-content/plugins/ultimate-product-catalogue/css/catalogue-style.css?ver=4.3.1
  • http://www.shopfreefrom.com/wp-content/plugins/ultimate-product-catalogue/css/catalogue-style-mobile.css?ver=4.3.1
  • http://www.shopfreefrom.com/wp-content/plugins/wp-polls/polls-css.css?ver=2.7
  • http://www.shopfreefrom.com/wp-content/plugins/tablepress/css/default.min.css?ver=1.6.1
  • http://www.shopfreefrom.com/wp-content/plugins/text-hover/assets/jquery.qtip.min.css?ver=4.3.1
  • http://www.shopfreefrom.com/wp-content/plugins/text-hover/assets/text-hover.css?ver=4.3.1
  • http://www.shopfreefrom.com/wp-content/plugins/yikes-inc-easy-mailchimp-extender/public/css/yikes-inc-easy-mailchimp-extender-public.min.css?ver=4.3.1
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 24 different links.
Internal links: 24

External links:

Link text (anchor) Link strength

Internal links:

Link text (anchor) Link strength

 Website security

IP
109.228.18.49
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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