SEO report of prosperosystem.com

Home - ProsperoSystem

www.prosperosystem.com/

Welcome to ProsperoSystem - Innovators in driving up consumer household spend


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.prosperosystem.com/

Character length : 23

Title
Home - ProsperoSystem
Description
Welcome to ProsperoSystem - Innovators in driving up consumer household spend
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Home - ProsperoSystem
description: Welcome to ProsperoSystem - Innovators in driving up consumer household spend
url: http://www.prosperosystem.com/
site_name: ProsperoSystem
image: http://www.prosperosystem.com/wp-content/uploads/2015/12/circle.png

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://prosperosystem.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Home - ProsperoSystem

Character length : 21

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 15%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
71226000
Heading structure in the source code
  • <H1> Welcome to ProsperoSystem
  • <H2> Innovators in driving up consumer household spend
  • <H2> Key Strengths
  • <H3> Innovation
  • <H3> Technology
  • <H3> Insight
  • <H3> Value
  • <H3> Prospero works with a select group of UK and US Merchant Partners - retailers and services providers - through card-linked, merchant-funded consumer rewards' programs, to:-
  • <H2> Increase new customer numbers Retain existing customers Increase new and existing customer spend Increase market share
  • <H3> All at the expense of our Merchant Partners' competitors
  • <H1> Our Model
  • <H3> We source customers and customer spend for our Merchant Partners through Channel Partners – commercial groups with large numbers of members or subscribers
  • <H3> Those customers register their payment cards with loyalty programs supported by our Merchant Partners
  • <H3> Those Merchant Partners provide rebates on purchases made by cardholders in exchange for their ongoing patronage
  • <H2> Merchant Partners look to Prospero to deliver
  • <H2> Scalability
  • <H2> Profitability
  • <H2> Overview
  • <H2> Essential Components
  • <H3> Channel Partner
  • <H3> Payment Card
  • <H3> Merchant Partner
  • <H2> Key Strengths
  • <H3> Data
  • <H3> Analytics
  • <H3> MarComms
  • <H3> Value
  • <H1> Our Partners
  • <H3> Our business could not function without the great partners who help us execute our plans. These are Merchant Partners, who provide the rewards. Channel Partners, who provide the customers. And Execution Partners, who help the core team deliver on the process
  • <H3> We are indebted to them all
  • <H2> Channel Partners
  • <H3> Retain more customers
  • <H3> Attract new customers
  • <H3> Retain more customers
  • <H3> Attract new customers
  • <H2> Merchant Partners
  • <H2> Execution Partners
  • <H1> Our Team
  • <H3> We manage the business with a small, core team of best-in-class experts, based in the UK and the US, who manage the business by process not by geography
  • <H3> This team is supported by a range of experienced execution partners
  • <H3> Operations are separated into 5 key units
  • <H1> Our Record
  • <H3> Creativity, innovation and bold thinking, strong product design, meticulous attention to detail, control and execution in products and organisation have characterised Prospero’s approach to its business from the outset
  • <H1> UK
  • <H1> US
Word cloud
  • partners23
  • prospero20
  • merchant20
  • data-department=all14
  • business12
  • customer12
  • years11
  • customers10
  • channel10
  • all9
  • marketing8
  • experience8
  • team8
  • intelligence7
  • new7
  • development7
  • spend7
  • partner6
  • core6
  • finance6
  • numbers5
  • businesses5
  • technology5
  • university5
  • provide5
  • accounting5
  • rewards5
  • execution5
  • model5
  • programs5
  • card5
  • been5
  • data5
  • set5
  • close4
  • program4
  • design4
  • roles4
  • payment4
  • financial4
  • working4
  • jeremy4
  • across4
  • deliver4
  • utton4
  • graduate4
  • communications4
  • since4
  • key4
  • retain4
  • research4
  • works4
  • functions4
  • management4
  • innovation4
  • support4
  • analysis4
  • next4
  • merchants4
  • previous4
Keyword matrix
wordtitledescriptionsheading
partners
prospero
merchant
data-department=all
business
customer
Two Word cloud
  • merchant partners4
  • execution partners4
  • has been4
  • channel partner2
  • merchant partner2
  • prospero since2
Three Word cloud
  • utility warehouse cashback2
  • with jeremy utton2
  • financial reporting functions2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 124 images on this web page.

Alternate attributes for the following 116 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
9.30
Flesch Reading Ease
43.60
Coleman Liau Index
12.00
Automated Readability Index (ARI)
8.50
Dale–Chall Readability
7.70
SMOG Index
11.60
Spache Readibility
5.00
Number of letters
9476
Number of words
1741
Number of sentences
203
Average words per sentences
9
Number of syllables
3181
Syllables in words
3209
Average syllables in words
1.83
Number of words in first three syllables
432
Percentage of word / syllables
24.81
Words not in Dale-Chall easy-word list
799
Words not in Spache easy-word list
405

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.prosperosystem.com/wp-includes/js/jquery/jquery.js?ver=1.11.3
  • http://www.prosperosystem.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
  • http://www.prosperosystem.com/wp-content/themes/prospero/includes/resources/bootstrap/js/bootstrap.min.js?ver=4.4.9
  • http://www.prosperosystem.com/wp-content/themes/prospero/includes/js/bootstrap-wp.js?ver=4.4.9
  • http://www.prosperosystem.com/wp-content/themes/prospero/includes/js/script.js?ver=4.4.9
  • http://www.prosperosystem.com/wp-content/themes/prospero/includes/js/skip-link-focus-fix.js?ver=20130115
  • http://www.prosperosystem.com/wp-includes/js/wp-embed.min.js?ver=4.4.9
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.prosperosystem.com/wp-content/themes/prospero/includes/css/bootstrap-wp.css?ver=4.4.9
  • http://www.prosperosystem.com/wp-content/themes/prospero/includes/resources/bootstrap/css/bootstrap.min.css?ver=4.4.9
  • http://www.prosperosystem.com/wp-content/themes/prospero/includes/css/font-awesome.min.css?ver=4.1.0
  • http://www.prosperosystem.com/wp-content/themes/prospero/style.css?ver=4.4.9
  • http://www.prosperosystem.com/wp-content/themes/prospero/includes/css/style.css?ver=4.4.9
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 16 different links.
Internal links: 16

External links:

Link text (anchor) Link strength

Internal links:

 Website security

IP
52.56.185.44
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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