SEO report of principalmortgages.com.au

Principal Mortgages | Home Loan Experts – Home Loan Experts

www.principalmortgages.com.au/

Error! The "meta description" is missing, the page has no summary description!

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.principalmortgages.com.au/

Character length : 30

Title
Principal Mortgages | Home Loan Experts – Home Loan Experts
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

title: Home
type: article
url: http://www.principalmortgages.com.au/
site_name: Principal Mortgages | Home Loan Experts
description: WHO WE ARE Established in 2001 Principal Mortgages has evolved to become a respected, no-nonsense mortgage broker which has a track record of negotiating deals for clients that are far superior to those available to the public.
image: http://principalmortgages.com.au/wp-content/uploads/2015/12/logo-1.png

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://principalmortgages.com.au/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Principal Mortgages | Home Loan Experts – Home Loan Experts

Character length : 65

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 11%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
591500
Heading structure in the source code
  • <H3> Your interest is our interest. .fusion-button.button-1 .fusion-button-text{color:#ffffff;}.fusion-button.button-1{border-width:0px;border-color:#ffffff;}.fusion-button.button-1:hover .fusion-button-text,.fusion-button.button-1:focus .fusion-button-text,.fusion-button.button-1:active .fusion-button-text{color:#fff;}.fusion-button.button-1:hover,.fusion-button.button-1:focus,.fusion-button.button-1:active{border-width:0px;border-color:#fff;}.fusion-button.button-1{background: #DAB77D;}.fusion-button.button-1:hover,.button-1:focus,.fusion-button.button-1:active{background: #D9B67E;}.fusion-button.button-1{width:auto;}LET US CONTACT YOU.fusion-button.button-2 .fusion-button-text{color:#D9B67E;}.fusion-button.button-2{border-width:0px;border-color:#D9B67E;}.fusion-button.button-2:hover .fusion-button-text,.fusion-button.button-2:focus .fusion-button-text,.fusion-button.button-2:active .fusion-button-text{color:#D9B67E;}.fusion-button.button-2:hover,.fusion-button.button-2:focus,.fusion-button.button-2:active{border-width:0px;border-color:#D9B67E;}.fusion-button.button-2{background: #ffffff;}.fusion-button.button-2:hover,.button-2:focus,.fusion-button.button-2:active{background: #ffffff;}.fusion-button.button-2{width:auto;}1300 889 027
  • <H1> WHO WE ARE
  • <H1> SOME OF OUR LENDERS
  • <H1> APPLICATION PROCESS
  • <H4> 1
  • <H4> 2
  • <H4> 3
  • <H4> 4
  • <H4> 5
  • <H2> 1. LOAN APPLICATION
  • <H2> 2. CONDITIONAL APPROVAL
  • <H2> 3. UNCONDITIONAL APPROVAL
  • <H2> 4. LOAN DOCUMENTS
  • <H2> 5. SETTLEMENT
  • <H2> Call our team of experts on
  • <H1> LOANS
  • <H2> LOAN TYPES
  • <H2> LOAN FEATURES
  • <H2> REPAYMENT TYPES
  • <H1> TESTIMONIALS
Word cloud
  • loan17
  • broker17
  • principal13
  • mortgages13
  • lender11
  • been8
  • interest8
  • service6
  • mortgage6
  • very6
  • application5
  • all5
  • process4
  • lenders4
  • documents4
  • features4
  • types4
  • experience4
  • approval4
  • product4
  • days4
  • brokers4
  • rate4
  • loans4
  • usually3
  • recommend3
  • problem3
  • conditions3
  • either3
  • settlement3
  • professional3
  • home3
  • takes2
  • explained2
  • recommended2
  • low2
  • conditional2
  • like2
  • always2
  • quick2
  • property2
  • learn2
  • dealt2
  • meet2
  • away2
  • negotiated2
  • rates2
  • provided2
  • jason2
  • most2
  • likely2
  • products2
  • met2
  • receive2
  • accountant2
  • often2
  • first2
  • testimonials2
  • them2
  • repayment2
Keyword matrix
wordtitledescriptionsheading
loan
broker
principal
mortgages
lender
been
Two Word cloud
  • principal mortgages6
  • mortgage broker2
  • been met2
  • our first2
  • learn more2
  • broker will2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 5 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
4.90
Flesch Reading Ease
68.60
Coleman Liau Index
12.00
Automated Readability Index (ARI)
3.40
Dale–Chall Readability
7.30
SMOG Index
7.60
Spache Readibility
5.00
Number of letters
9938
Number of words
2089
Number of sentences
425
Average words per sentences
5
Number of syllables
3291
Syllables in words
3248
Average syllables in words
1.58
Number of words in first three syllables
248
Percentage of word / syllables
11.87
Words not in Dale-Chall easy-word list
930
Words not in Spache easy-word list
265

 Technologies

Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<center>1
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<center>1
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.principalmortgages.com.au/wp-content/plugins/LayerSlider/static/js/greensock.js?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-includes/js/jquery/jquery.js?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-includes/js/jquery/jquery-migrate.min.js?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-content/plugins/LayerSlider/static/js/layerslider.kreaturamedia.jquery.js?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-content/plugins/LayerSlider/static/js/layerslider.transitions.js?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.tools.min.js?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.revolution.min.js?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-content/plugins/simple-custom-login/js/display.js?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=dd451d094094c619055f5cc31fd43108-2014.06.20
  • http://www.principalmortgages.com.au/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-includes/js/comment-reply.min.js?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-content/themes/Avada/assets/js/main.min.js?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-includes/js/wp-embed.min.js?ver=dd451d094094c619055f5cc31fd43108
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.principalmortgages.com.au/wp-content/plugins/LayerSlider/static/css/layerslider.css?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-content/plugins/revslider/public/assets/css/settings.css?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-content/plugins/simple-custom-login/css/display.css?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-content/themes/Avada/style.css?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-content/themes/Avada-Child-Theme/style.css?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-content/themes/Avada/assets/fonts/fontawesome/font-awesome.css?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-content/themes/Avada/ilightbox.css?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-content/themes/Avada/animations.css?ver=dd451d094094c619055f5cc31fd43108
  • http://www.principalmortgages.com.au/wp-content/uploads/avada-styles/avada-40.css?timestamp=1465188885&ver=dd451d094094c619055f5cc31fd43108
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 29 different links.
Internal links: 18
External links: 11

External links:

Link text (anchor) Link strength
LET US CONTACT YOU
Our Story
Our Service
Our Difference
Loan Types
Loan Features
Repayment Types
LOAN TYPES
LOAN FEATURES
REPAYMENT TYPES
http://principalmortgages.com.au

Internal links:

Link text (anchor) Link strength
http://www.principalmortgages.com.au
HOME
WHO WE ARE
LOANS
TESTIMONIALS
Borrowing Capacity
Repayments
Stamp Duty
CONTACT
admin
LEARN MORE
1
2
3
4
5
LET US CONTACT YOU
LEARN MORE

 Website security

IP
175.107.187.112
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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