pilkingtonjewellers.com.au | Free Online SEO Audit for pilkingtonjewellers.com.au

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.pilkingtonjewellers.com.au/

Character length : 31

Title

Home / Pilkington Jewellers

Description

A Melbourne based jewellers that specialise in hand crafted jewellery.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
site_name: Pilkington Jewellers
title: Home
url: http://www.pilkingtonjewellers.com.au/
description: A Melbourne based jewellers that specialise in hand crafted jewellery.
image: https://images.bigcartel.com/account_images/786440/banner.jpg?auto=format&fit=max&h=1200&w=1200
image:secure_url: https://images.bigcartel.com/account_images/786440/banner.jpg?auto=format&fit=max&h=1200&w=1200

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://pilkingtonjewellers.com.au/robots.txt

User-agent	Disallowed for the search engines
*	/admin /cart /checkout /success

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Home / Pilkington Jewellers

Character length : 27

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	0	0	0	0	0

Heading structure in the source code

<H1> Pilkington Jewellers

Word cloud

design2
social2
responsibility2
jewellery2
bespoke2

Keyword matrix

word	title	descriptions	heading
design
social
responsibility
jewellery
bespoke

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 2 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

https://images.bigcartel.com/theme_images/23370155/unnamed.jpg

Readability

Flesch–Kincaid Grade Level

11.00

Flesch Reading Ease

19.30

Coleman Liau Index

12.00

Automated Readability Index (ARI)

9.60

Dale–Chall Readability

10.00

SMOG Index

7.40

Spache Readibility

2.50

Number of letters

262

Number of words

Number of sentences

Average words per sentences

Number of syllables

Syllables in words

Average syllables in words

2.20

Number of words in first three syllables

Percentage of word / syllables

29.27

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

https://www.pilkingtonjewellers.com.au/.. /theme.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

246.52KB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

56.90KB

CSS minifying

You can save 2.8KB (20% compression) on the analysed URL by minifying the CSS files.

By minifying https://www.pilkingtonjewellers.com.au/.. /theme.css you can save 2.8KB (20% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

7.42KB

Gzip compression

Error! By using Gzip you can save 29.8KB (70% compression) on your site.

By compressing https://cache1.bigcartel.com/theme_assets/73/1.1.12/theme.js you can save 29.8KB (70% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://js.stripe.com/v3	5 minutes
https://www.pilkingtonjewellers.com.au/stats.min.js	6 hours

Speed test – Images

File size of all images combined

297.77KB

Image optimisation

You can save 192.4KB (65% compression) by optimising the images below:

By lossless compressing the https://assets.bigcartel.com/theme_images/23370155/unnamed.jpg you can save 153.7KB (93%) data.
By lossless compressing the https://assets.bigcartel.com/.. /QualityCardWhite1-01.jpg you can save 38KB (30%) data.
By lossless compressing the https://cache0.bigcartel.com/.. /bc_badge.png you can save 791B (43%) data.

Links

We found a total of 15 different links.
Internal links: 12
External links: 3

External links:

Link text (anchor)	Link strength
Facebook
Instagram
Online Store by Big Cartel

Internal links:

Link text (anchor)	Link strength
Pilkington Jewellers
Menu
Cart/ 0 items
Jewellery
Bespoke Design
Social Responsibility
About Us
Contact
Shop Products
Find Us
Sale Conditions
pilkingtonjewellers.com.au

Website security

151.101.13.211

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of pilkingtonjewellers.com.au