SEO report of outdoorretailer.com.au

Redirected to www.outdoorretailer.com.au/home

Snow and Outdoor Trade Association - Home

www.outdoorretailer.com.au/home

Error! The "meta description" is missing, the page has no summary description!

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.outdoorretailer.com.au/home

Character length : 31

Title
Snow and Outdoor Trade Association - Home
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Snow and Outdoor Trade Association - Home

Character length : 41

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
311600
Heading structure in the source code
  • <H1> Visitor Information
  • <H4> SOTA 2017
  • <H4> Downunder Party 2017
  • <H4> Exhibitors
  • <H1> Exhibitor Information
  • <H2> News Feed
  • <H4> 2017 Dates Announced
  • <H4> Downunder Party
  • <H4> Information for Exhibitors
  • <H1> Contact Us
  • <H3> Snow and Outdoor Trade Association
Word cloud
  • information7
  • exhibitors7
  • sota6
  • outdoor5
  • april4
  • june4
  • australia4
  • downunder3
  • visitor3
  • sydney3
  • read3
  • net3
  • all3
  • exhibitor3
  • new3
  • required3
  • party3
  • exhibiting2
  • retailer2
  • ora2
  • trade2
  • show2
  • night2
  • subscribe2
  • visitors2
  • melbourne2
  • pavilion2
  • royal2
  • hall2
  • industries2
  • moore2
  • home2
  • members2
  • newsletter2
  • story2
Keyword matrix
wordtitledescriptionsheading
information
exhibitors
sota
outdoor
april
june
Two Word cloud
  • read more3
  • hall of industries2
  • new exhibitors2
  • downunder party2
  • sota story2
Three Word cloud
  • read more 29th april2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 15 images on this web page.

Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
4.40
Flesch Reading Ease
69.90
Coleman Liau Index
11.20
Automated Readability Index (ARI)
2.00
Dale–Chall Readability
6.30
SMOG Index
7.90
Spache Readibility
5.00
Number of letters
1474
Number of words
321
Number of sentences
91
Average words per sentences
4
Number of syllables
506
Syllables in words
495
Average syllables in words
1.58
Number of words in first three syllables
61
Percentage of word / syllables
19.00
Words not in Dale-Chall easy-word list
124
Words not in Spache easy-word list
80

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.outdoorretailer.com.au/includes/imagesloaded.min.js
  • http://www.outdoorretailer.com.au/includes/slick.min.js
  • http://www.outdoorretailer.com.au/includes/isotope.min.js
  • http://www.outdoorretailer.com.au/includes/website.js
  • http://www.outdoorretailer.com.au/WebResource.axd?d=NaiyFBwY3y49qBL--9-4yFp1HEQWPK8c9glydhWtb7mObWAba2RQqBZgwy0RLa1alQTAWnxA2Z2AQVmpYsvRJ2_zK_C78F7B9JEfApRyALo1&t=636161236665894255
  • http://www.outdoorretailer.com.au/ScriptResource.axd?d=g3mkCO7pgYrNuz4HRasZlDgm7r8xi6X_LgTPxhifsrgt2RgGHWxBgu1WASd5PVug1gM929kIx9n8gMXzAxIrmJCI1f8cZc9Bk2U0jVlQdQS4pij3inEyxFAQ41QGrlutxMLRha2JaDIKkeJcBR-zxog0OB2KUqPSu4ClbrWbmN81&t=ffffffffe23b964d
  • http://www.outdoorretailer.com.au/ScriptResource.axd?d=aBdlIzNPmysdFnXG6SW4o1CM5iAKlKkIY2MOdOZOUEYuC0f4t7mInQwyNzu3y2sthBinMJy_3foADfiFJk90SWi-_xSbLCFFF0WGj6Q4lzWqAKh0E2Q7W876u2VBWK8-HV8na-uLeOS1faqpC29CzW8ivF350ig4JA3Sm68tFTyTDSigRLcb_9XPHi4LTmBv0&t=2a48f442
  • http://www.outdoorretailer.com.au/ScriptResource.axd?d=WJoowQeZpkoLPaPvxrUZSDKkHgs-AzPIC9nDoFM7o0EXyfVjnO1Kw6vcUnSWJavRT8PXBps0PgA3Lpo6s1Ki1NVPshO2kxYbZY2JPNn-kh6disCg0Hn8obXDM9YYoAPdbLvQXhyM-bj7Ksl6pGtNZSfkGTPNh1xPJm1k13-UDauhdvC8A3DbyHFHFzkJUwZa0&t=2a48f442
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.outdoorretailer.com.au/includes/website.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 31 different links.
Internal links: 26
External links: 5

External links:

Link text (anchor) Link strength
Register Here
http://www.google.com
http://www.twitter.com
https://www.facebook.com/OutdoorRetailerAustralia
http://www.youtube.com

Internal links:

Link text (anchor) Link strength
http://www.outdoorretailer.com.au/home
Home
About
The SOTA Story
Visitor Information
2016 Exhibitors
Exhibitor Information
New Exhibitors
Members
Contact
http://www.outdoorretailer.com.au/visitor-information
SOTA 2017
Downunder Party 2017
http://www.outdoorretailer.com.au/2015-exhibitors
Exhibitors
Footwear 22nd May 2015 / Sydney
Fishing Gear 15th April 2015 / Melbourne
Equipment 10th April 2015 / Sydney
Camping 15th May 2015 / Melbourne
News Feed
2017 Dates Announced
Read more
Downunder Party
Read more
Information for Exhibitors
Read more

 Website security

IP
52.65.4.32
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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