nzpublicfinance.com | Free Online SEO Audit for nzpublicfinance.com

Tasks

Avoid using deprecated HTML tags.
Try to make your site load faster.

SEO

URL

Domain : nzpublicfinance.com/

Character length : 20

Title

NZ Public Finance

Description

What is Public Finance? The field of public finance is usually defined as the study of the taxation, spending and deficit activities of government.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: NZ Public Finance
description: What is Public Finance? The field of public finance is usually defined as the study of the taxation, spending and deficit activities of government.
url: http://nzpublicfinance.com/
site_name: Chair in Public Finance

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://nzpublicfinance.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

NZ Public Finance

Character length : 17

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 14%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
2	1	5	0	2	0

Heading structure in the source code

<H1> Chair in Public Finance
<H3> THE MYTH OF THE SHRINKING STATE?
<H3> NZPF Newsletter Issue 10
<H3> Fifty Years of New Zealand Economic Papers
<H3> Measuring Revenue Maximising Elasticities of Taxable Income: Evidence for the US Income Tax
<H2> Welcome to New Zealand Public Finance
<H5> What is Public Finance?
<H5> What is the New Zealand Public Finance website?
<H3> In the Media
<H1> Website Sponsors:

Word cloud

public25
finance22
new12
research10
papers8
zealand8
working7
professor6
state6
events6
website5
calculator5
read5
university5
fiscal5
chair5
tax4
media4
publications4
size4
series4
economic4
norman4
gemmell4
now4
nzpf4
intervene3
government3
view3
conference3
victoria3
newsletter3
projects3
home3
policy3
data3
income3
creedy2
taxation2
issue2
defined2
contributors2
shape2
john2
how2
activities2
myth2
literature2
statement2
derek2
past2
upcoming2
hub2
enter2
newsletters2
presentations/papers2
gill2
archive2
long-term2
people2

Keyword matrix

word	title	descriptions	heading
public
finance
new
research
papers
zealand

Two Word cloud

public finance10
new zealand5
working papers3
finance website3
victoria university3
chair in public2

Three Word cloud

new zealand public3
professor norman gemmell3
public finance series3
research associates working2
public finance people2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 13 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

7.20

Flesch Reading Ease

56.00

Coleman Liau Index

12.00

Automated Readability Index (ARI)

6.10

Dale–Chall Readability

7.20

SMOG Index

9.90

Spache Readibility

5.00

Number of letters

3852

Number of words

755

Number of sentences

108

Average words per sentences

Number of syllables

1283

Syllables in words

1287

Average syllables in words

1.70

Number of words in first three syllables

145

Percentage of word / syllables

19.21

Words not in Dale-Chall easy-word list

327

Words not in Spache easy-word list

210

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	2

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	2

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

5,767 ms

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://nzpublicfinance.com/wp-includes/js/jquery/jquery.js?ver=1.11.3
http://nzpublicfinance.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
http://nzpublicfinance.com/wp-content/themes/churchope/js/modernizr-2.5.3.min.js
http://nzpublicfinance.com/wp-content/plugins/wp-charts/js/Chart.min.js?ver=4.3.10
http://nzpublicfinance.com/wp-content/themes/churchope/js/superfish/superfish.js
http://nzpublicfinance.com/wp-content/themes/churchope/js/prettyphoto/js/jquery.prettyPhoto.js
http://nzpublicfinance.com/wp-content/themes/churchope/js/swipe.js
http://nzpublicfinance.com/wp-content/themes/churchope/js/script.js
http://nzpublicfinance.com/wp-includes/js/comment-reply.min.js?ver=4.3.10
http://nzpublicfinance.com/wp-content/plugins/wp-charts/js/functions.js?ver=4.3.10
http://nzpublicfinance.com/wp-content/themes/churchope/js/jquery.cycle.all.js

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

http://nzpublicfinance.com/wp-content/themes/churchope/css/main.css
http://nzpublicfinance.com/wp-content/themes/churchope/css/media.queires.css
http://nzpublicfinance.com/wp-content/themes/churchope/js/prettyphoto/css/prettyPhoto.css
http://nzpublicfinance.com/wp-content/themes/churchope/css/skin.css?ver=4.3.10
http://nzpublicfinance.com/wp-content/themes/churchope/style.css
http://nzpublicfinance.com/wp-content/plugins/standout-color-boxes-and-buttons/css/scbb.css?ver=0.7.0_10212015201917

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 32 different links.
Internal links: 28
External links: 4

External links:

Link text (anchor)	Link strength
Chair in Public Finance
supermarket store brands
capital gains tax
Long-Term Fiscal StatementView Statement

Internal links:

Link text (anchor)	Link strength
Chair in Public Finance
Home
About NZPF
What Is Public Finance
People
Introduction
Enter Calculator
Research Projects
Working Papers in Public Finance Series
Data Hub
Literature Archive
Links
Publications by Research Associates
Other Working Papers
Conference & Seminar Presentations/Papers
Newsletters
Media
Upcoming Events
Past Events
Contact
http://nzpublicfinance.com/#
>
more
Find more…
Long-Term Fiscal CalculatorView More
ResearchView Projects
Homecolor=#00000>
Contactcolor=#00000>

Website security

119.47.118.43

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Order of Heading elements on mobile by position

H1 : Chair in Public Finance , ( 0px from top )
H3 : NZPF Newsletter Issue 10 , ( 0px from top )
H3 : Fifty Years of New Zealand Economic Papers , ( 0px from top )
H3 : Measuring Revenue Maximising Elasticities of Taxable Income: Evidence for the US Income Tax , ( 0px from top )
H3 : THE MYTH OF THE SHRINKING STATE? , ( 233px from top )
H2 : Welcome to New Zealand Public Finance , ( 739px from top )
H5 : What is Public Finance?, ( 797px from top )
H5 : What is the New Zealand Public Finance website?, ( 1157px from top )

Typos

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SEO report of nzpublicfinance.com