SEO report of mobil.co.nz

Redirected to www.mobil.co.nz/en

Energy lives here™ | Mobil New Zealand  

www.mobil.co.nz/en

Learn more about the reliable and trusted quality products from Mobil. Petrol, diesel, motor oil, fuel cards and more.

   

 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.mobil.co.nz/en

Character length : 18

Title
Energy lives here™ | Mobil New Zealand  
Description
Learn more about the reliable and trusted quality products from Mobil. Petrol, diesel, motor oil, fuel cards and more.
Keywords (meta keywords)
Mobil, Fuel, fuels, Synergy fuels, gas, Fuelup, lubricants, car fuel, Mobil New Zealand home page

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

title: Energy lives here™ | Mobil New Zealand
type: website
url: https://www.mobil.co.nz/en
image: https://www.mobil.co.nz/~/media/apac/nz/retail/og-images/synergy-forecourt-shop-header-og.jpg
description: Learn more about the reliable and trusted quality products from Mobil. Petrol, diesel, motor oil, fuel cards and more.

Dublin Core
Dublin Core is in use
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://mobil.co.nz/robots.txt
User-agentDisallowed for the search engines
*
  • /sitecore/
  • /en/find%20station/
  • /en/find station/
  • /xomfl/retail/handlers/RetailStationHandler.ashx
  • /data/
  • /en/data/
  • /sitemap.xml


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Energy lives here™ | Mobil New Zealand  

Character length : 45

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
116000
Heading structure in the source code
  • <H1> Our new Synergy fuel is here*  
  • <H3> Find a station near you
  • <H2> Save 6c per litre at Mobil stations today
  • <H3> 
  • <H3> FuelUp  
  • <H3> Fuel Finder  
  • <H3> Watch how your engine turns energy into motion
  • <H3>  
Word cloud
  • fuel18
  • fuels13
  • station12
  • overview12
  • mobil9
  • stations8
  • synergy7
  • payments6
  • save6
  • cards6
  • promotions6
  • litre5
  • finder5
  • fuelup5
  • how5
  • get4
  • learn4
  • benefits4
  • mobilcard4
  • engine3
  • energy3
  • country3
  • trademarks3
  • new3
  • work3
  • motor3
  • oil3
  • features3
  • select2
  • only2
  • selected2
  • sites2
  • all2
  • conditions2
  • better2
  • just2
  • used2
  • terms2
  • exxon2
  • business2
  • today2
  • lives2
  • search2
  • brands2
  • directions2
  • corporation2
Keyword matrix
wordtitledescriptionsheading
fuel
fuels
station
overview
mobil
stations
Two Word cloud
  • our stations4
  • per litre3
  • litre our2
  • fuels fuelup2
  • learn more2
  • fuel finder2
Three Word cloud
  • exxon mobil corporation2
  • our fuels work2
  • synergy fuels fuel2
  • finder find a station2
  • stations overview station2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 10 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
5.30
Flesch Reading Ease
64.10
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.10
Dale–Chall Readability
5.70
SMOG Index
8.20
Spache Readibility
5.00
Number of letters
2138
Number of words
430
Number of sentences
104
Average words per sentences
4
Number of syllables
704
Syllables in words
715
Average syllables in words
1.64
Number of words in first three syllables
78
Percentage of word / syllables
18.14
Words not in Dale-Chall easy-word list
149
Words not in Spache easy-word list
95

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 2.5 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
44
Number of source domains
12
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://www.mobil.co.nz/layouts/system/VisitorIdentification.js
  • https://www.mobil.co.nz/combres.axd/TopLayoutJs/825985399
  • https://www.mobil.co.nz/combres.axd/BottomLayoutJs/848041670
  • https://www.mobil.co.nz/combres.axd/RetailSP08Js/-1519693570
List of render blocking css files
  • https://www.mobil.co.nz/combres.axd/TopLayoutCss/259069393
  • https://www.mobil.co.nz/xomfl/core/content/css/blue.min.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • https://www.mobil.co.nz/layouts/system/VisitorIdentification.js
  • https://www.mobil.co.nz/combres.axd/TopLayoutJs/119100204/
  • https://www.mobil.co.nz/combres.axd/BottomLayoutJs/-1077572405/
  • https://www.mobil.co.nz/combres.axd/RetailSP08Js/-2000284343/
File size of all javascript files combined
2.61MB
Javascript minifying
You can save 12KB (48% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • https://www.mobil.co.nz/xomfl/core/content/css/blue.min.css
File size of all css files combined
519.48KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
159.30KB
Gzip compression
Error! By using Gzip you can save 13KB (71% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
27
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://s.webtrends.com/js/webtrends.yt.jsExpiry time is not specified
https://static.doubleclick.net/instream/ad_status.js15 minutes
https://www.mobil.co.nz/combres.axd/TopLayoutCss/2590693933 hours
https://www.mobil.co.nz/xomfl/core/content/css/blue.min.css3.2 hours
https://www.mobil.co.nz/combres.axd/TopLayoutJs/82598539918.3 hours
https://www.mobil.co.nz/layouts/system/VisitorIdentification.js18.4 hours
https://www.mobil.co.nz/combres.axd/BottomLayoutJs/84804167019.2 hours
https://www.mobil.co.nz/Xomfl/Core/Content/js/webtrends.min.js24 hours
https://www.mobil.co.nz/Xomfl/Core/Content/js/BrightcovePlugin.js24 hours
https://www.mobil.co.nz/xomfl/core/content/fonts/em.woff7 days
https://www.mobil.co.nz/xomfl/core/content/img/noise.png7 days
https://www.mobil.co.nz/.. /EMprintW05-Light.woff7 days
https://www.mobil.co.nz/xomfl/core/content/img/gradient-v.png7 days
https://www.mobil.co.nz/xomfl/core/content/img/footer-logos.svg7 days
https://www.mobil.co.nz/xomfl/core/content/img/footer-cap.png7 days
https://www.mobil.co.nz/.. /EMprintW05-Regular.woff7 days

 Speed test – Images

File size of all images combined
444.95KB
Image optimisation
You can save 149.5KB (77% compression) by optimising the images below:

 Links

We found a total of 69 different links.
Internal links: 54
External links: 15

External links:

Link text (anchor) Link strength
BusinessBusiness lines
BrandsGlobal brands
Select Country
https://www.facebook.com/MobilNewZealand
Get directions
https://itunes.apple.com/.. /id901612706?ls=1&mt=8
https://play.google.com/store/apps/details?id=com.wmi.fuelfinder_nz
Select country
ExxonMobil
http://www.exxon.com
http://www.mobil.com
http://www.esso.com
http://xtoenergy.com
Privacy policy
Terms & conditions

Internal links:

Link text (anchor) Link strength
https://www.mobil.co.nz
Fuels
FuelUp
Cards and payments
Motor oil
Promotions
Our stations
About us
Fuels
Fuels overview
Synergy fuels
Fuel benefits
How our fuels work
Fuels overview
Synergy fuels
Fuel benefits
How our fuels work
FuelUp
Cards and payments
Cards and payments overview
Mobilcard
Cards and payments overview
Mobilcard
Motor oil
Promotions
Promotions overview
Save 6c per litre
Promotions overview
Save 6c per litre
Our stations
Our stations overview
Station features
Fuel Finder
Find a station
Our stations overview
Station features
Fuel Finder
Find a station
About us
Social
https://www.mobil.co.nz/en
Menu
Search
Fuels
Cards and payments
Promotions
Our stations
Learn more
Find a station near you
Find out more
Learn more
Learn more
Learn about our fuel ›
Contact us

 Website security

IP
23.9.217.198
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Icons

Favicon
Good! The website uses favicon.

 Typos

obil.co.nz, mnobil.co.nz, nobil.co.nz, mhobil.co.nz, hobil.co.nz, mobil.co.nz, obil.co.nz, mjobil.co.nz, jobil.co.nz, mkobil.co.nz, kobil.co.nz, mlobil.co.nz, lobil.co.nz, m obil.co.nz, obil.co.nz, mbil.co.nz, moibil.co.nz, mibil.co.nz, mokbil.co.nz, mkbil.co.nz, molbil.co.nz, mlbil.co.nz, mobil.co.nz, mbil.co.nz, mopbil.co.nz, mpbil.co.nz, mo9bil.co.nz, m9bil.co.nz, mo0bil.co.nz, m0bil.co.nz, moil.co.nz, mobvil.co.nz, movil.co.nz, mobfil.co.nz, mofil.co.nz, mobgil.co.nz, mogil.co.nz, mobil.co.nz, moil.co.nz, mobhil.co.nz, mohil.co.nz, mobnil.co.nz, monil.co.nz, mob il.co.nz, mo il.co.nz, mobl.co.nz, mobiul.co.nz, mobul.co.nz, mobijl.co.nz, mobjl.co.nz, mobil.co.nz, mobl.co.nz, mobill.co.nz, mobll.co.nz, mobiol.co.nz, mobol.co.nz, mobi8l.co.nz, mob8l.co.nz, mobi9l.co.nz, mob9l.co.nz, mobi*l.co.nz, mob*l.co.nz, mobi.co.nz, mobilp.co.nz, mobip.co.nz, mobilo.co.nz, mobio.co.nz, mobil.co.nz, mobi.co.nz, mobili.co.nz, mobii.co.nz, mobilk.co.nz, mobik.co.nz, mobilm.co.nz, mobim.co.nz, mobil..co.nz, mobi..co.nz

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