mfsporting.com | Free Online SEO Audit for mfsporting.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : mfsporting.co.uk/

Character length : 17

Title

mfsporting.co.uk – OUTDOOR SPORTING GOODS

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

mfsporting.co.uk – OUTDOOR SPORTING GOODS

Character length : 47

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 4%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	0	0	0	0	0

Heading structure in the source code

<H1> Home

Word cloud

air7
rifles6
mounts6
search6
accessories6
clothing4
scopes4
jackets4
protection3
luggage3
gun3
care3
bags3
dog3
hearing3
trousers3
gifts3
club3
sporting3
beccles3
knives3
archery3
shirts3
equipment3
socks3
training3
footwear3
hand3
pistols3
guns3
targets3
pellets3
decoy3
shotguns3
cartridges3
tripods3
ammunition3
slings3
bipods3
shooting3
lights3
swivels3
bottles3
lamping3
skip2
local2
outdoor2
mfsporting2
navigation2
suffolk2
gentlemen’s2
slips2
michael@mfsporting2
shop2

Keyword matrix

word	title	descriptions	heading
air
rifles
mounts
search
accessories
clothing

Two Word cloud

shooting accessories3
hand pistols3
air rifles3
hearing protection2
gun care2
slips hearing2

Three Word cloud

training jackets shirts2
gifts the gentlemen’s club2
luggage slips hearing2
footwear clothing accessories2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 6 images on this web page.

Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

3.80

Flesch Reading Ease

75.90

Coleman Liau Index

10.80

Automated Readability Index (ARI)

2.10

Dale–Chall Readability

9.00

SMOG Index

7.60

Spache Readibility

5.00

Number of letters

13640

Number of words

3012

Number of sentences

696

Average words per sentences

Number of syllables

4506

Syllables in words

4431

Average syllables in words

1.50

Number of words in first three syllables

403

Percentage of word / syllables

13.38

Words not in Dale-Chall easy-word list

1682

Words not in Spache easy-word list

263

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://cdn.shopify.com/.. /option_selection-ea4f4a242e299f2227b2b80...
https://cdn.shopify.com/.. /api.jquery-0ea851da22ae87c0290f4eeb24bc8...
https://cdn.shopify.com/.. /vendor.js?17228884281185268615
https://cdn.shopify.com/.. /theme.js?17228884281185268615

List of render blocking css files

https://fonts.googleapis.com/css?family=PT+Serif:400,600,700,900|PT+S...
https://cdn.shopify.com/.. /styles.scss.css?17228884281185268615

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://mfsporting.co.uk/wp-includes/js/jquery/jquery.js?ver=1.12.4
http://mfsporting.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
http://mfsporting.co.uk/wp-content/plugins/pootle-page-builder//js/front-end.js?ver=4.7.4
http://mfsporting.co.uk/wp-content/plugins/storefront-pro/includes/page-customizer/includes/../assets/js/public.js?ver=4.7.4
http://mfsporting.co.uk/wp-content/plugins/woocommerce/assets/js/frontend/add-to-cart.min.js?ver=2.6.14
http://mfsporting.co.uk/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.70
http://mfsporting.co.uk/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js?ver=2.6.14
http://mfsporting.co.uk/wp-content/plugins/woocommerce/assets/js/jquery-cookie/jquery.cookie.min.js?ver=1.4.1
http://mfsporting.co.uk/wp-content/plugins/woocommerce/assets/js/frontend/cart-fragments.min.js?ver=2.6.14
http://mfsporting.co.uk/wp-content/themes/storefront/assets/js/skip-link-focus-fix.min.js?ver=20130115
http://mfsporting.co.uk/wp-content/themes/storefront/assets/js/woocommerce/header-cart.min.js?ver=2.1.7
http://mfsporting.co.uk/wp-content/plugins/storefront-pro//assets/js/public.js?ver=4.0.1
http://mfsporting.co.uk/wp-includes/js/imagesloaded.min.js?ver=3.2.0
http://mfsporting.co.uk/wp-includes/js/masonry.min.js?ver=3.3.2
http://mfsporting.co.uk/wp-includes/js/jquery/jquery.masonry.min.js?ver=3.1.2b
http://mfsporting.co.uk/wp-includes/js/wp-embed.min.js?ver=4.7.4

File size of all javascript files combined

773.25KB

Javascript minifying

You can save 3.4KB (24% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

http://mfsporting.co.uk/wp-content/plugins/pootle-page-builder/css/front.css?ver=3.7.1
http://mfsporting.co.uk/wp-content/plugins/wp-analytify/assets/old/css/admin_bar_styles.css?ver=2.0.9
http://mfsporting.co.uk/wp-content/themes/storefront/style.css?ver=4.7.4
http://mfsporting.co.uk/wp-content/themes/storefront/style.css?ver=2.1.7
http://mfsporting.co.uk/wp-content/plugins/storefront-pro/includes/page-customizer/includes/../assets/css/style.css?ver=4.7.4
http://mfsporting.co.uk/wp-content/themes/storefront/assets/sass/woocommerce/woocommerce.css?ver=4.7.4
http://mfsporting.co.uk/wp-content/themes/storefront-child/style.css?ver=4.7.4
http://mfsporting.co.uk/wp-content/plugins/storefront-pro//assets/css/style.css?ver=4.0.1
http://mfsporting.co.uk/wp-content/plugins/storefront-pro/includes/ext/storefront-footer-bar/assets/css/style.css?ver=4.7.4
http://mfsporting.co.uk/wp-content/plugins/shortcodes-ultimate/assets/css/content-shortcodes.css?ver=4.9.9

File size of all css files combined

95.70KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

73.09KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://cdn.shopifycloud.com/payment-sheet/assets/latest/spb.js	5 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

3.00MB

Image optimisation

You can save 1.6MB (95% compression) by optimising the images below:

By lossless compressing the https://cdn.shopify.com/.. /shooting_2048x.jpg?v=1500361650 you can save 612.8KB (96%) data.
By lossless compressing the https://cdn.shopify.com/.. /dog_training_2048x.jpg?v=1500361814 you can save 540.1KB (95%) data.
By lossless compressing the https://cdn.shopify.com/.. /gifts_2048x.jpg?v=1500362124 you can save 439KB (95%) data.

Links

We found a total of 35 different links.
Internal links: 34
External links: 1

External links:

Link text (anchor)	Link strength
https://www.paypal.com/uk/webapps/mpp/paypal-popup

Internal links:

Link text (anchor)	Link strength
http://mfsporting.co.uk/#
Skip to navigation
Skip to content
http://mfsporting.co.uk
Shotguns & Rifles
Cartridges & Ammunition
Air Rifles
Pellets & Targets
Hand pistols
BB guns
Tripods & Bipods
Mounts
Air bottles & Co2
Scopes & Mounts
Lamping & Lights
Slings & Swivels
Shooting Accessories
Decoy equipment
Gun care
Bags, Luggage & Slips
Hearing Protection
Dog Training
Jackets
Shirts
Trousers
Socks
Footwear
Clothing Accessories
Archery
Knives
Gifts
The Gentlemen’s Club
£0.00 0 items
http://mfsporting.co.uk/?page_id=1539

Website security

109.68.38.20

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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wirksworthmanorhouse.co.uk

desjoyauxdealership.co.uk

performance-sport.co.uk

universalwebhost.biz

mobilityaid.com

chefovenrepairs.com

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of mfsporting.com