SEO report of market-equity.com

Home - market-equity.com

www.market-equity.com/

Market Equity is a leading advisor on needs based market segmentation, market led strategy and marketing planning and execution

   

 Tasks

  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.market-equity.com/

Character length : 22

Title
Home - market-equity.com
Description
Market Equity is a leading advisor on needs based market segmentation, market led strategy and marketing planning and execution
Keywords (meta keywords)
marketing Consultants, London, market segmentation, marketing planning, market led startegy, digital

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
title: market-equity.com
url: http://www.market-equity.com

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://market-equity.com/robots.txt
User-agentDisallowed for the search engines
MJ12bot
  • All subpages are denied to crawl
*
  • /_app/
  • /cgi-bin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Error! The character encoding setting is missing!
Language
We have found the language localisation: ”en”.
Title
Home - market-equity.com

Character length : 24

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 14%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
800000
Heading structure in the source code
  • <H1> Market Equity Ltd
  • <H1> a leading advisor on market segmentation market led strategy and marketing planning and execution 
  • <H1> What we do
  • <H1> Emeritus Professor Malcolm McDonald
  • <H1> Cranfield University School of Management
  • <H1> Chairman Market Equity Ltd
  • <H1> Announcing a new initiative for SMEs
  • <H1> A repository of knowledge
Word cloud
  • market16
  • marketing8
  • services7
  • smes7
  • equity7
  • management6
  • software5
  • strategy5
  • example4
  • companies4
  • markets4
  • webexmar4
  • segments4
  • been4
  • led4
  • planning4
  • organisations4
  • segmentation4
  • value3
  • needs3
  • deliver3
  • provide3
  • world3
  • tools3
  • business3
  • growth3
  • all3
  • potential3
  • cranfield3
  • introduction3
  • university3
  • years3
  • school3
  • sale2
  • set2
  • means2
  • raising2
  • developed2
  • capital2
  • improvements2
  • some2
  • repository2
  • senior2
  • fees2
  • acting2
  • chairman2
  • neds2
  • development2
  • programs2
  • executive2
  • company2
  • smaller2
  • training2
  • specifically2
  • directors2
  • few2
  • believe2
  • revenue2
  • areas2
  • objective2
Keyword matrix
wordtitledescriptionsheading
market
marketing
services
smes
equity
management
Two Word cloud
  • market equity5
  • market led3
  • other models2
  • micro segments2
  • segmentation other2
  • trading example2
Three Word cloud
  • market equity ltd3
  • segmentation other models2
  • market led strategy2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 2 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
2.80
Flesch Reading Ease
83.80
Coleman Liau Index
8.50
Automated Readability Index (ARI)
0.50
Dale–Chall Readability
7.30
SMOG Index
8.60
Spache Readibility
5.00
Number of letters
11032
Number of words
2671
Number of sentences
540
Average words per sentences
5
Number of syllables
3727
Syllables in words
3523
Average syllables in words
1.40
Number of words in first three syllables
471
Percentage of word / syllables
17.63
Words not in Dale-Chall easy-word list
1201
Words not in Spache easy-word list
305

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.market-equity.com/_app/9602408/sm6/scripts/main.min.js
  • http://www.market-equity.com/_app/9602408/sm6/screenshot.js
  • http://www.market-equity.com/_app/9602408/sm6/login/Login.js
  • http://www.market-equity.com/_app/9602408/sm6/fancybox/jquery.fancybox.pack.js?v=2.1.5
  • http://www.market-equity.com/_app/9602408/sm6/fancybox/jquery.fancybox-init.js
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.market-equity.com/_app/9602408/sm6/styles/styles.min.css
  • http://www.market-equity.com/_app/9602408/sm6/styles/rothko.min.css
  • http://www.market-equity.com/_app/9602408/sm6/fancybox/jquery.fancybox.css?v=2.1.5
  • http://www.market-equity.com/_app/9602408/sm6/fancybox/sm.custom.css
  • http://www.market-equity.com/_app/9602408/sm6/fancybox/jquery.fancybox-patch.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 31 different links.
Internal links: 31

External links:

Link text (anchor) Link strength

Internal links:

Link text (anchor) Link strength
Home
Our Services
Our Process
Introduction
Describing Markets
1. Market definition
2. Market mapping
3. Micro segments
3a. Micro segments continued
4. Forming segments
5. Segments an example
5b. Risk management example
5c. Complex Trading example
5d.Complex Trading example con
6. Segmentation- other models
6b. Segmentation- other models
The Market Audit
1. Competitive position
2. Segment attractiveness
3. Portfolio analysis
People & Clients
Health Check
Publications
Segmentation & Planning S/W
KAM and other Software
Videos & Presentations
Contact us
webExmar
webExmar About
webExmar Help
webExmar Cookies

 Website security

IP
85.233.160.101
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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