lovetoswimshop.com | Free Online SEO Audit for lovetoswimshop.com

Tasks

Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.lovetoswim.co.uk/site.php?action=article&id=37

Character length : 50

Title

Swimming Lessons East London — Learn to Swim Love to Swim

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Swimming Lessons East London — Learn to Swim Love to Swim

Character length : 63

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 6%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	0	0	0	0	0

Heading structure in the source code

<H1> Learn to Swim - LOVE to Swim

Word cloud

lessons7
swim5
love3
children2
only2
private2

Keyword matrix

word	title	descriptions	heading
lessons
swim
love
children
only
private

Two Word cloud

for children2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 25 images on this web page.

Alternate attributes for the following 23 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

4.80

Flesch Reading Ease

70.60

Coleman Liau Index

12.00

Automated Readability Index (ARI)

4.30

Dale–Chall Readability

3.70

SMOG Index

8.30

Spache Readibility

4.10

Number of letters

629

Number of words

129

Number of sentences

Average words per sentences

Number of syllables

199

Syllables in words

212

Average syllables in words

1.54

Number of words in first three syllables

Percentage of word / syllables

13.95

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	3

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	3

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

2,341 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://www.lovetoswim.co.uk/engine1/jquery.js
http://www.lovetoswim.co.uk/engine1/wowslider.js

List of render blocking css files

http://www.lovetoswim.co.uk/.. /stylec1f9.css?ver=4.4.2
http://www.lovetoswim.co.uk/.. /wide_open_nb_blue.css
http://www.lovetoswim.co.uk/.. /calendar.css
http://www.lovetoswim.co.uk/wp-content/themes/crystal/mobile.css
http://fonts.googleapis.com/css?family=Averia+Serif+Libre
http://fonts.googleapis.com/css?family=Varela+Round
http://fonts.googleapis.com/css?family=BenchNine:300,400
http://fonts.googleapis.com/css?family=Karla
http://fonts.googleapis.com/css?family=Quattrocento+Sans
http://www.lovetoswim.co.uk/engine1/style.css
http://www.lovetoswim.co.uk/css/mobilemenustyle.css
http://www.lovetoswim.co.uk/dist/slicknav.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.lovetoswim.co.uk/../foxrate.de/widgets/js/user.js

File size of all javascript files combined

1.55MB

Javascript minifying

You can save 8KB (49% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.lovetoswim.co.uk/wp-content/themes/crystal/style4c71.css?ver=2.1.3
http://www.lovetoswim.co.uk/wp-content/plugins/really-simple-facebook-twitter-share-buttons/stylec1f9.css?ver=4.4.2
http://www.lovetoswim.co.uk/wp-content/themes/crystal/trustbizweb-styling.css

File size of all css files combined

337.96KB

CSS minifying

You can save 8.8KB (29% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.lovetoswim.co.uk/.. /wide_open_nb_blue.css you can save 3.8KB (41% compression rate)
By minifying http://www.lovetoswim.co.uk/wp-content/themes/crystal/mobile.css you can save 3.3KB (30% compression rate)
By minifying http://www.lovetoswim.co.uk/dist/slicknav.css you can save 562B (20% compression rate)
By minifying http://www.lovetoswim.co.uk/.. /stylec1f9.css?ver=4.4.2 you can save 420B (20% compression rate)
By minifying http://www.lovetoswim.co.uk/.. /calendar.css you can save 410B (20% compression rate)
By minifying http://www.lovetoswim.co.uk/engine1/style.css you can save 324B (12% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

40.59KB

Gzip compression

Error! By using Gzip you can save 50.3KB (65% compression) on your site.

By compressing http://www.lovetoswim.co.uk/engine1/jquery.js you can save 50.3KB (65% compression rate)
By compressing http://www.lovetoswim.co.uk/dist/jquery.slicknav.js you can save 12.6KB (76% compression rate)
By compressing http://www.lovetoswim.co.uk/wp-content/themes/crystal/mobile.css you can save 8.7KB (77% compression rate)
By compressing http://www.lovetoswim.co.uk/.. /wide_open_nb_blue.css you can save 7.1KB (76% compression rate)
By compressing http://www.lovetoswim.co.uk/site.php?action=article&id=37 you can save 7.1KB (68% compression rate)
By compressing http://www.lovetoswim.co.uk/engine1/wowslider.js you can save 3.9KB (57% compression rate)
By compressing http://www.lovetoswim.co.uk/dist/slicknav.css you can save 2KB (69% compression rate)
By compressing http://www.lovetoswim.co.uk/engine1/style.css you can save 1.8KB (68% compression rate)
By compressing http://www.lovetoswim.co.uk/.. /calendar.css you can save 1.4KB (66% compression rate)
By compressing http://www.lovetoswim.co.uk/.. /stylec1f9.css?ver=4.4.2 you can save 1.3KB (64% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.lovetoswim.co.uk/css/mobilemenustyle.css	Expiry time is not specified
http://www.lovetoswim.co.uk/dist/jquery.slicknav.js	Expiry time is not specified
http://www.lovetoswim.co.uk/dist/slicknav.css	Expiry time is not specified
http://www.lovetoswim.co.uk/engine1/jquery.js	Expiry time is not specified
http://www.lovetoswim.co.uk/engine1/style.css	Expiry time is not specified
http://www.lovetoswim.co.uk/engine1/wowslider.js	Expiry time is not specified
http://www.lovetoswim.co.uk/.. /ASA%20Swimschool%20Logo%20-%20Web.jpg	Expiry time is not specified
http://www.lovetoswim.co.uk/images/buttons/go-to-shop-butt.png	Expiry time is not specified
http://www.lovetoswim.co.uk/.. /love-to-swim-email-button.png	Expiry time is not specified
http://www.lovetoswim.co.uk/.. /love-to-swim-facebook-button.png	Expiry time is not specified
http://www.lovetoswim.co.uk/.. /love-to-swim-twitter-button.png	Expiry time is not specified
http://www.lovetoswim.co.uk/images/buttons/swimshop-home-butt.png	Expiry time is not specified
http://www.lovetoswim.co.uk/.. /love-to-swim-heart-waves-logo.png	Expiry time is not specified
http://www.lovetoswim.co.uk/.. /love-to-swim-waves-background.png	Expiry time is not specified
http://www.lovetoswim.co.uk/.. /ask-us-a-question.png	Expiry time is not specified
http://www.lovetoswim.co.uk/.. /gift-vouchers-tumbnail.png	Expiry time is not specified
http://www.lovetoswim.co.uk/.. /short-courses-tumbnail.png	Expiry time is not specified
http://www.lovetoswim.co.uk/product_uploads/slideshow_106.jpg	Expiry time is not specified
http://www.lovetoswim.co.uk/.. /calendar.css	Expiry time is not specified
http://www.lovetoswim.co.uk/.. /wide_open_nb_blue.css	Expiry time is not specified
http://www.lovetoswim.co.uk/wp-content/themes/crystal/mobile.css	Expiry time is not specified
http://www.lovetoswim.co.uk/.. /adults-lessons-thumnail.png	Expiry time is not specified
http://www.lovetoswim.co.uk/.. /childrens-lessons-thumnail.png	Expiry time is not specified
https://static.doubleclick.net/instream/ad_status.js	15 minutes
http://www.google-analytics.com/ga.js	2 hours

Speed test – Images

File size of all images combined

840.03KB

Image optimisation

You can save 413.8KB (72% compression) by optimising the images below:

By lossless compressing the http://www.lovetoswim.co.uk/.. /short-courses-tumbnail.png you can save 386.8KB (79%) data.
By lossless compressing the http://www.lovetoswim.co.uk/.. /ASA%20Swimschool%20Logo%20-%20Web.jpg you can save 13.9KB (66%) data.
By lossless compressing the http://www.lovetoswim.co.uk/product_uploads/slideshow_106.jpg you can save 10.4KB (23%) data.
By lossless compressing the http://www.lovetoswim.co.uk/.. /ask-us-a-question.png you can save 1.5KB (22%) data.
By lossless compressing the http://www.lovetoswim.co.uk/images/buttons/go-to-shop-butt.png you can save 1.2KB (24%) data.

Traffic

Alexa

7408318

Links

We found a total of 24 different links.
Internal links: 16
External links: 8

External links:

Link text (anchor)	Link strength
https://www.facebook.com/LoveToSwim
https://twitter.com/love_to_swim
http://www.bookmyclass.co.uk/lovetoswim/?FID=1
http://lovetoswim.co.uk/gift-vouchers.html
http://lovetoswim.co.uk/adult-swimming-lessons-basildon-dockland...
http://lovetoswim.co.uk/childrens-swimming-lessons.html
Show Reviews of Love-to-Swim
http://stores.ebay.co.uk/Love-to-Swim

Internal links:

Link text (anchor)	Link strength
http://www.lovetoswim.co.uk/contact-us.html
Home
Term Dates
Swim Lessons
Locations
Testimonials
Contact
http://www.lovetoswim.co.uk/gift-vouchers.html
http://www.lovetoswim.co.uk/childrens-swimming-lessons.html
http://www.lovetoswim.co.uk/adult-swimming-lessons-basildon-dockland...
http://www.lovetoswim.co.uk/private-swimming-lessons.html
Childrens Lessons
Adult Lessons
Private Lessons
http://www.lovetoswim.co.uk/#
Top of page

Website security

185.96.93.149

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : , ( 0px from top )

Typos

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SEO report of lovetoswimshop.com