SEO report of lightpathmarketing.com
LightPath Marketing – Financial Advisor Marketing
lightpathmarketing.com/
Marketing & Communications The path is often paved with good intentions, but you won't get where you want to be solely on wishful thinking ...
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : lightpathmarketing.com/
Character length : 23
Title
LightPath Marketing – Financial Advisor Marketing
Description
Marketing & Communications The path is often paved with good intentions, but you won't get where you want to be solely on wishful thinking. LightPath is a marketing consultancy equipping business professionals with strategy and content aimed at promoting services and acquiring prospects. Let us work with you to plan a path to growth and go the extra mile to execute it. At…
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
type: website
title: LightPath Marketing
description: Financial Advisor Marketing
url: https://lightpathmarketing.com/
site_name: LightPath Marketing
image: https://lightpathblogcom.files.wordpress.com/2016/08/adobestock_90921925.jpeg?w=1200
image:width: 1200
image:height: 800
locale: en_US
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://lightpathmarketing.com/robots.txt
https://lightpathmarketing.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
No info found.
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
LightPath Marketing – Financial Advisor Marketing
Character length : 55
Good! The title’s length is between 10 and 70 characters.
Character length : 55
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 4%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 3 | 9 | 1 | 0 | 0 | 0 |
Heading structure in the source code
- <H1> LightPath Marketing
- <H2> Equipping Businesses with Strategy & Content
- <H1>
- <H1> Marketing & Communications
- <H2> RCM Capital Management
- <H2> Lane Financial Strategies
- <H3> Marketing Insights
- <H2> How Advisors Can Harness the Wild West of Content Marketing
- <H2> Why the Best Advisor Marketing Plan Mimics a Diversified Portfolio
- <H2> Financial Planning Days Create Positive PR for CFP® Professionals
- <H2> Why Every Financial Advisor Needs a SWOT Team
- <H2> The Question Every Client Prospect is Asking
- <H2> 4 Things Politics Can Teach Us About Video Marketing
Word cloud
- marketing10
- read8
- financial7
- vessell6
- chris6
- content6
- lane5
- rcm5
- lightpath5
- november5
- search4
- strategies4
- capital4
- management4
- advisor3
- strategy3
- skip2
- every2
- path2
- plan2
- best2
- cfp®2
- professionals2
- october2
- client2
- acquiring2
- create2
- website2
- equipping2
- august2
- services2
- years2
- national2
- close2
- blog2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| marketing | |||
| read | |||
| financial | |||
| vessell | |||
| chris | |||
| content |
Two Word cloud
- read more7
- lane financial4
- capital management2
- financial strategies2
- more why2
Three Word cloud
- rcm capital management2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 4 images on this web page.
Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Readability
Flesch–Kincaid Grade Level
6.00
Flesch Reading Ease
59.00
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.40
Dale–Chall Readability
10.00
SMOG Index
7.80
Spache Readibility
5.00
Number of letters
8433
Number of words
1594
Number of sentences
413
Average words per sentences
4
Number of syllables
2711
Syllables in words
2752
Average syllables in words
1.70
Number of words in first three syllables
263
Percentage of word / syllables
16.50
Words not in Dale-Chall easy-word list
1035
Words not in Spache easy-word list
286
Technologies
Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is not fast enough: 0.40 seconds have passed until the page started to load.
Loading time
4,773 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
65
Number of source domains
16
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- https://lightpathmarketing.com/.. /jquery.js?ver=1.12.4
- https://lightpathmarketing.com/.. /jquery-migrate.min.js?ver=1.4.1
- https://lightpathmarketing.com/.. /postmessage.min.js?ver=6.4.2
- https://lightpathmarketing.com/.. /jquery.jetpack-resize.min.js?ver=6.4.2
- https://lightpathmarketing.com/.. /dashicons.min.css?ver=4.9.8
- https://fonts.googleapis.com/css?family=Roboto%3A300%2C400%2C700%2C40...
- https://lightpathmarketing.com/.. /font-awesome.css?ver=4.7.0
- https://lightpathmarketing.com/.. /bootstrap.css?ver=4.9.8
- https://lightpathmarketing.com/.. /style.css?ver=4.9.8
- https://lightpathmarketing.com/.. /social-icons.css?ver=20170506
- https://lightpathmarketing.com/.. /social-logos.min.css?ver=1
- https://lightpathmarketing.com/.. /jetpack.css?ver=6.4.2
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- https://r-login.wordpress.com/remote-login.php?action=js&host=lightpathmarketing.com&id=115704641&t=1495312802&back=https%3A%2F%2Flightpathmarketing.com%2F
File size of all javascript files combined
502.73KB
Javascript minifying
You can save 5.8KB (24% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
448.51KB
CSS minifying
You can save 2.6KB (16% compression) on the analysed URL by minifying the CSS files.
- By minifying https://lightpathmarketing.com/.. /style.css?ver=4.9.8 you can save 2.4KB (15% compression rate)
- By minifying https://lightpathmarketing.com/.. /social-icons.css?ver=20170506 you can save 168B (30% compression rate)
Speed test – Compression
Uncompressed size of the of the HTML
45.30KB
Gzip compression
Your site uses compression.
Speed test – Browser cache
Number of static resources (image, JS, CSS)
29
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| https://lightpathmarketing.com/.. /webfont.js | Expiry time is not specified |
| https://connect.facebook.net/en_US/fbevents.js | 20 minutes |
| https://connect.facebook.net/.. /201727447107472?v=2.8.25&r=stable | 20 minutes |
| https://ssl.google-analytics.com/ga.js | 2 hours |
Speed test – Images
File size of all images combined
578.69KB
Image optimisation
You can save 12.3KB (11% compression) by optimising the images below:
- By lossless compressing the https://i2.wp.com/.. /adobestock_134537448.jpeg?fit=1440%2C810... you can save 12.3KB (11%) data.
Links
We found a total of 37 different links.
Internal links: 35
External links: 2
Internal links: 35
External links: 2
External links:
| Link text (anchor) | Link strength |
|---|---|
| Home | |
| Create a website or blog at WordPress.com |
Internal links:
Website security
IP
192.0.78.24
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Order of Heading elements on mobile by position
- H1 : LightPath Marketing, ( 79.984375px from top )
- H2 : Equipping Businesses with Strategy & Content, ( 249.96875px from top )
- H1 : , ( 683.96875px from top )
- H1 : Marketing & Communications, ( 683.96875px from top )
- H2 : RCM Capital Management, ( 1514.96875px from top )
- H2 : Lane Financial Strategies, ( 1986.96875px from top )
- H3 : Marketing Insights, ( 2412.96875px from top )
- H2 : How Advisors Can Harness the Wild West of Content Marketing, ( 2698.96875px from top )
- H2 : Why the Best Advisor Marketing Plan Mimics a Diversified Portfolio, ( 2698.96875px from top )
- H2 : Financial Planning Days Create Positive PR for CFP® Professionals, ( 2698.96875px from top )
- H2 : How Advisors Can Harness the Wild West of Content Marketing, ( 2698.96875px from top )
- H2 : 4 Things Politics Can Teach Us About Video Marketing, ( 2712.96875px from top )
- H2 : Why Every Financial Advisor Needs a SWOT Team, ( 2712.96875px from top )
- H2 : The Question Every Client Prospect is Asking, ( 2712.96875px from top )
- H2 : 4 Things Politics Can Teach Us About Video Marketing, ( 2712.96875px from top )
Typos
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