insideout-marketing.com | Free Online SEO Audit for insideout-marketing.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : insideoutadvantage.com/

Character length : 23

Title

Inside Out Advantage | Effective Marketing

Description

Inside Out Advantage builds an online strategy for our customers with specific outcomes, to meet the needs of our clients.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Inside Out Advantage | Effective Marketing
description: Inside Out Advantage builds an online strategy for our customers with specific outcomes, to meet the needs of our clients.
url: http://insideoutadvantage.com/
site_name: insideoutadvantage.com
image: http://insideoutadvantage.com/wp-content/uploads/2014/06/0013-square.jpg
image:width: 267
image:height: 267

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://insideoutadvantage.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

XHTML 1.0 Transitional

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Inside Out Advantage | Effective Marketing

Character length : 42

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 15%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
2	6	11	3	0	0

Heading structure in the source code

<H1> Effective Marketing
<H2> We help our small business clients by developing cost effective marketing tools uniquely adapted to their business needs.
<H2> We’ll work with you to:
<H2> Sell Your Products
<H2> Build Your Company’s Profile
<H2> Research Potential New Markets
<H2> Effectively Support Clients and Customers
<H1> Marketing Solutions
<H3>
<H3> SEO
<H3>
<H3> Website Design
<H3> Social Media
<H3> Content Marketing
<H3> Reputation Mgmt.
<H3> Video Marketing
<H3> E-commerce
<H3> Mobile Marketing
<H3> Just Few Satisfied Companies That We've Worked With
<H4> About Us
<H4> Connect With Us
<H4> Contact Us

Word cloud

marketing14
business10
online5
media5
customers5
social5
website5
mobile4
reputation4
advantage4
inside4
effective3
clients3
search3
needs3
e-commerce3
video3
content3
all3
seo3
potential3
terms3
top2
sell2
products2
support2
critical2
world2
need2
today2
commerce2
almost2
set2
techniques2
issues2
site2
isn’t2
just2
every2
devices2
information2
most2
wordpress2
help2
become2
results2
found2
get2
management2
part2
services2
tools2

Keyword matrix

word	title	descriptions	heading
marketing
business
online
media
customers
social

Two Word cloud

out advantage2
mobile devices2
inside out2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 11 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

7.00

Flesch Reading Ease

56.50

Coleman Liau Index

12.00

Automated Readability Index (ARI)

5.90

Dale–Chall Readability

6.50

SMOG Index

10.20

Spache Readibility

5.00

Number of letters

2928

Number of words

576

Number of sentences

Average words per sentences

Number of syllables

977

Syllables in words

987

Average syllables in words

1.70

Number of words in first three syllables

127

Percentage of word / syllables

22.05

Words not in Dale-Chall easy-word list

224

Words not in Spache easy-word list

162

Technologies

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	2
<center>	2

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	2
<center>	2

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 0.65 seconds have passed until the page started to load.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://insideoutadvantage.com/.. /2c62ee7c55ba71806676e994467e2c3c.js

List of render blocking css files

http://insideoutadvantage.com/.. /nivo-slider.css?ver=4.8.5
http://insideoutadvantage.com/.. /dynamik-min.css?ver=1496979403
http://fonts.googleapis.com/css?family=Roboto+Condensed%3A400italic%...
http://insideoutadvantage.com/.. /easy-columns.css
http://insideoutadvantage.com/.. /163557fd58a5c215b2bbe6fc1b3b484b.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://insideoutadvantage.com/wp-content/uploads/wp-hummingbird-cache/2c62ee7c55ba71806676e994467e2c3c.js
http://insideoutadvantage.com/wp-content/uploads/wp-hummingbird-cache/8e741130e1bc98102186428987dca589.js
http://insideoutadvantage.com/wp-content/uploads/wp-hummingbird-cache/6d14e1e35576105d47abd5b3cb3b82f7.js

File size of all javascript files combined

2.06MB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://insideoutadvantage.com/wp-content/plugins/nivo-slider/scripts/nivo-slider/nivo-slider.css?ver=4.7.5
http://insideoutadvantage.com/wp-content/uploads/dynamik-gen/theme/dynamik-min.css?ver=1494683140
http://insideoutadvantage.com/wp-content/plugins/easy-columns/css/easy-columns.css
http://insideoutadvantage.com/wp-content/uploads/wp-hummingbird-cache/163557fd58a5c215b2bbe6fc1b3b484b.css

File size of all css files combined

365.77KB

CSS minifying

You can save 688B (41% compression) on the analysed URL by minifying the CSS files.

By minifying http://insideoutadvantage.com/.. /easy-columns.css you can save 350B (40% compression rate)
By minifying http://insideoutadvantage.com/.. /nivo-slider.css?ver=4.8.5 you can save 338B (42% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

123.15KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://m.addthisedge.com/.. /_ate.track.config_resp	50 seconds
http://s7.addthis.com/js/300/addthis_widget.js	10 minutes
https://static.doubleclick.net/instream/ad_status.js	15 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

301.32KB

Image optimisation

You can save 75.7KB (35% compression) by optimising the images below:

By lossless compressing the http://insideoutadvantage.com/.. /inout-background.jpg you can save 21.4KB (66%) data.
By lossless compressing the http://insideoutadvantage.com/.. /header-inoutadvantage.jpg you can save 20.2KB (66%) data.
By lossless compressing the http://insideoutadvantage.com/.. /clients-banner.png you can save 9.5KB (16%) data.
By lossless compressing the http://insideoutadvantage.com/.. /e-commerce1.png you can save 4.4KB (23%) data.
By lossless compressing the http://insideoutadvantage.com/.. /reputation-management.png you can save 3.8KB (23%) data.
By lossless compressing the http://insideoutadvantage.com/.. /video-marketing.png you can save 3.4KB (31%) data.
By lossless compressing the http://insideoutadvantage.com/.. /web-design.png you can save 3KB (28%) data.
By lossless compressing the http://insideoutadvantage.com/.. /social-media.png you can save 2.7KB (17%) data.
By lossless compressing the http://insideoutadvantage.com/.. /mobile-marketing.png you can save 2.7KB (50%) data.
By lossless compressing the http://insideoutadvantage.com/wp-content/uploads/2014/10/SEO.png you can save 2.4KB (22%) data.
By lossless compressing the http://insideoutadvantage.com/.. /content-marketing.png you can save 2.4KB (43%) data.

Links

We found a total of 30 different links.
Internal links: 27
External links: 3

External links:

Link text (anchor)	Link strength
Dynamik Website Builder
Genesis Framework
WordPress

Internal links:

Link text (anchor)	Link strength
insideoutadvantage.com
About Us
Content Marketing
Reputation Management
Video Marketing
Social Media
SEO
E-commerce
Website Development
WordPress Care Plan
Mobile Marketing
What We Do
Our Process
Frequently Asked Questions
Portfolio
Contact Us
http://insideoutadvantage.com/seo
http://insideoutadvantage.com/website-design
http://insideoutadvantage.com/social-media-expert
http://insideoutadvantage.com/content-marketing
http://insideoutadvantage.com/reputation-management
http://insideoutadvantage.com/video-marketing
http://insideoutadvantage.com/e-commerce-site
http://insideoutadvantage.com/mobile-marketing
http://insideoutadvantage.com/get-started
Return to top of page
Log in

Website security

103.18.110.236

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

Sites on same ip

auburnsouthpreschool.org.au

theinternetmarketingsystemsguy.com

smart.org.au

lifegarten.com

mobile-betting.com.au

fleetobserver.com.au

learntosing.com.au

concretegrindersales.com

getpackingtravelguide.com

australiantvjobs.com

Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of insideout-marketing.com