generalfinance.co.nz | Free Online SEO Audit for generalfinance.co.nz

Tasks

Make the site mobile device friendly.
Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.
Use "H" tags.

SEO

URL

Domain : www.generalfinance.co.nz/

Character length : 25

Title

Welcome to General Finance

Description

General Finance Limited is a New Zealand owned and operated lender providing residential mortgage finance and home loans. Products include variable rate, fixed, interest only, lines of credit and split loans, credit impaired loans and second mortgages. We also take deposits. Check out our competitive rates and easy to use mortgage calculator..

Keywords (meta keywords)

variable loans, rental mortgages, re-financing, property, mortgage brokers, mortgage, loans, lending services, investor, house loans, house, home loans, floating loans, fixed loans, broker, estate, es

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

XHTML 1.0 Transitional

Encoding

Perfect! The character encoding is set: ISO-8859-1.

Language

Error! No language localization is found.

Title

Welcome to General Finance

Character length : 26

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 3%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	0	0	0	0	0

No "H" tags found

Heading structure in the source code

Word cloud

Keyword matrix

word	title	descriptions	heading

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 3 images on this web page.

Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Technologies

Mobile optimization

Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 762px wide display!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

2,752 ms

Table layout

Error! Avoid using nested tables!

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

http://www.generalfinance.co.nz/general.co.nz.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

104.62KB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

4.15KB

CSS minifying

You can save 107B (14% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.generalfinance.co.nz/general.co.nz.css you can save 107B (14% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

8.78KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://www.googletagmanager.com/gtag/js?id=UA-119474111-1	15 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

103.64KB

Image optimisation

You can save 68KB (66% compression) by optimising the images below:

By lossless compressing the http://www.generalfinance.co.nz/images/1_03.jpg you can save 32.1KB (87%) data.
By lossless compressing the http://www.generalfinance.co.nz/images/1_07.jpg you can save 25.5KB (92%) data.
By lossless compressing the http://www.generalfinance.co.nz/images/1_04.jpg you can save 9.7KB (28%) data.
By lossless compressing the http://www.generalfinance.co.nz/images/1_05.jpg you can save 502B (45%) data.
By lossless compressing the http://www.generalfinance.co.nz/images/1_06.jpg you can save 140B (12%) data.

Links

We found a total of 2 different links.
Internal links: 2

External links:

Link text (anchor)	Link strength

Internal links:

Link text (anchor)	Link strength
Borrowers
Investors

Website security

119.47.114.163

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of generalfinance.co.nz