fireworks-direct.co.uk | Free Online SEO Audit for fireworks-direct.co.uk

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.fireworks-direct.co.uk/

Character length : 27

Title

Professional Cheap Fireworks | Weddings Displays | Fireworks Birmingham Midlands

Description

Fireworks Direct supply Professional Fireworks for weddings, displays and events at very cheap prices. Based from Birmingham in the midlands we can supply across the UK.

Keywords (meta keywords)

Fireworks Direct, Professional Fireworks, Wedding Fireworks, Display Fireworks, Cheap Fireworks, Fireworks Birmingham, Fireworks Midlands

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Professional Cheap Fireworks | Weddings Displays | Fireworks Birmingham Midlands

Character length : 80

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 17%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
1	1	0	0	0	0

Heading structure in the source code

<H1> Professional and Cheap Fireworks
<H2> Special Offers

Word cloud

price12
sale6
rrp6
view6
product6
fireworks3
web2
rockets2
midlands2

Keyword matrix

word	title	descriptions	heading
price
sale
rrp
view
product
fireworks

Two Word cloud

sale price4
view product2
rrp price2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 10 images on this web page.

Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

2.60

Flesch Reading Ease

82.60

Coleman Liau Index

11.80

Automated Readability Index (ARI)

2.40

Dale–Chall Readability

6.30

SMOG Index

7.00

Spache Readibility

5.00

Number of letters

715

Number of words

152

Number of sentences

Average words per sentences

Number of syllables

217

Syllables in words

227

Average syllables in words

1.43

Number of words in first three syllables

Percentage of word / syllables

12.50

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

604 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

http://www.fireworks-direct.co.uk/css/style.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

214.20KB

Javascript minifying

You can save 255B (33% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.fireworks-direct.co.uk/css/style.css
http://www.fireworks-direct.co.uk/css/media-queries.css
http://www.fireworks-direct.co.uk/css/font-awesome-ie7.min.css
http://www.fireworks-direct.co.uk/css/font-awesome.min.css

File size of all css files combined

57.80KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

11.26KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.google-analytics.com/analytics.js	2 hours
http://www.google-analytics.com/ga.js	2 hours

Speed test – Images

File size of all images combined

615.73KB

Image optimisation

You can save 250.6KB (42% compression) by optimising the images below:

By lossless compressing the http://www.fireworks-direct.co.uk/slidesh/s3.jpg you can save 43.2KB (38%) data.
By lossless compressing the http://www.fireworks-direct.co.uk/slidesh/s2.jpg you can save 34.3KB (28%) data.
By lossless compressing the http://www.fireworks-direct.co.uk/.. /th_572006596_Lion%20Complete.jpg you can save 29.8KB (66%) data.
By lossless compressing the http://www.fireworks-direct.co.uk/.. /th_524176940_Panther%20Complete.jpg you can save 28.9KB (66%) data.
By lossless compressing the http://www.fireworks-direct.co.uk/slidesh/s1.jpg you can save 27.1KB (25%) data.
By lossless compressing the http://www.fireworks-direct.co.uk/.. /th_820341722_Jaguar-Complete.jpg you can save 23KB (67%) data.
By lossless compressing the http://www.fireworks-direct.co.uk/.. /th_944139527_Cheetah%20Complete.jpg you can save 22.6KB (67%) data.
By lossless compressing the http://www.fireworks-direct.co.uk/.. /th_531796922_Dragon%20Rocket%20Pack%20Co... you can save 20.4KB (66%) data.
By lossless compressing the http://www.fireworks-direct.co.uk/.. /th_627738347_Crusader.jpg you can save 10.1KB (66%) data.
By lossless compressing the http://www.fireworks-direct.co.uk/wimages/fireworks_direct_logo.png you can save 4.8KB (12%) data.
By lossless compressing the http://www.fireworks-direct.co.uk/wimages/icat4.jpg you can save 4KB (31%) data.
By lossless compressing the http://www.fireworks-direct.co.uk/slider-arrow-r.gif you can save 1,013B (82%) data.
By lossless compressing the http://www.fireworks-direct.co.uk/slider-arrow-l.gif you can save 995B (81%) data.
By lossless compressing the http://www.fireworks-direct.co.uk/.. /strategy_plus_internet_web_design_logo.p... you can save 506B (38%) data.

Links

We found a total of 28 different links.
Internal links: 25
External links: 3

External links:

Link text (anchor)	Link strength
web hosting
web design
SEO

Internal links:

Link text (anchor)	Link strength
http://www.fireworks-direct.co.uk
(0) items - £0.00
Home
Shop
Displays
Fireworks Info
Firework Advice
About Us
Blog
Contact
Black Knight
Cakes
Meshed Rockets
Selection Boxes
Sleeved Rockets
Wheels, Candles and Fountains
View Product
View Product
View Product
View Product
View Product
View Product
Delivery
Terms & Conditions
Testimonials

Website security

178.159.6.127

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : Professional and Cheap Fireworks, ( 679.640625px from top )
H2 : Special Offers, ( 761.640625px from top )

Typos

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SEO report of fireworks-direct.co.uk

Professional Cheap Fireworks | Weddings Displays | Fireworks ...