demersfinancial.com | Free Online SEO Audit for demersfinancial.com

Tasks

Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : demersfinancial.com/

Character length : 20

Title

Demers Financial - Fee-Only Financial Planning Services | Maureen Demers, CFP

Description

Maureen Demers, CFP provides fee-only financial planning services including investment, retirement and tax planning in Northeast Massachusetts.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://demersfinancial.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

Linkedin18

Facebook Share0

Facebook Comments0

Content

Doctype

XHTML 1.0 Transitional

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Demers Financial - Fee-Only Financial Planning Services | Maureen Demers, CFP

Character length : 79

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 12%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	3	0	8	0	0

Heading structure in the source code

<H1> Demers Financial Planning
<H2> Fee-Only, Holistic Advice Leads to Better Financial Decisions and Fewer Worries
<H2> Advisors Who Put You First
<H2> “Every time I turn around, there’s another financial decision to make. How do I know I’m making the right ones?”
<H4> Financial Planning
<H4> Investment Advice
<H4> Taxes
<H4> Your Holistic Personal Financial Plan
<H4> The 7 Keys of Financial Independence
<H4> Important Legal Information
<H4> ACP News
<H4> Contact Us

Word cloud

financial16
planning7
investment6
learn6
demers6
taxes5
all4
decisions4
advice4
life3
holistic3
goals3
time3
plan3
how2
know2
making2
legal2
make2
name2
advisor2
advisors2
recommended2
circumstances2
change2
first2
areas2
fee-only2
people2
takes2
maureen2
services2

Keyword matrix

word	title	descriptions	heading
financial
planning
investment
learn
demers
taxes

Two Word cloud

financial planning4
investment advice2
your goals2
learn more2
demers financial2
all areas2

Three Word cloud

demers financial planning2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 7 images on this web page.

Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

5.70

Flesch Reading Ease

66.10

Coleman Liau Index

12.00

Automated Readability Index (ARI)

4.80

Dale–Chall Readability

6.50

SMOG Index

9.80

Spache Readibility

5.00

Number of letters

2703

Number of words

555

Number of sentences

Average words per sentences

Number of syllables

879

Syllables in words

874

Average syllables in words

1.58

Number of words in first three syllables

110

Percentage of word / syllables

19.82

Words not in Dale-Chall easy-word list

216

Words not in Spache easy-word list

156

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 0.45 seconds have passed until the page started to load.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

https://demersfinancial.com/.. /wptouch-icons.css?ver=07078a97d66756f213...

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://demersfinancial.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
http://demersfinancial.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
http://demersfinancial.com/wp-includes/js/hoverIntent.min.js?ver=1.8.1
http://demersfinancial.com/wp-content/themes/genesis/lib/js/menu/superfish.js?ver=1.7.5
http://demersfinancial.com/wp-content/themes/genesis/lib/js/menu/superfish.args.js?ver=2.5.0
http://demersfinancial.com/wp-content/themes/genesis/lib/js/menu/superfish.compat.js?ver=2.5.0
http://demersfinancial.com/wp-content/plugins/genesis-slider/js/jflow.plus.js?ver=0.9.6
http://demersfinancial.com/wp-includes/js/wp-embed.min.js?ver=4.7.4

File size of all javascript files combined

225.23KB

Javascript minifying

You can save 4KB (28% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

http://demersfinancial.com/wp-content/themes/associate/style.css?ver=2.5.0
http://demersfinancial.com/wp-content/plugins/social-media-widget/social_widget.css?ver=4.7.4
http://demersfinancial.com/wp-content/plugins/genesis-widgetized-footer/css/gwfoot-styles.min.css?ver=1368475137
http://demersfinancial.com/wp-content/plugins/genesis-slider/style.css?ver=0.9.6
http://demersfinancial.com/wp-content/plugins/gravityformsmailchimp/css/form_settings.css?ver=4.2

File size of all css files combined

62.23KB

CSS minifying

You can save 2KB (16% compression) on the analysed URL by minifying the CSS files.

By minifying https://demersfinancial.com/.. /style.css?ver=737ea9953b21c4ffabc349e9b2... you can save 776B (12% compression rate)
By minifying https://demersfinancial.com/.. /wptouch-icons.css?ver=07078a97d66756f213... you can save 728B (38% compression rate)
By minifying https://demersfinancial.com/.. /style.css?ver=737ea9953b21c4ffabc349e9b2... you can save 553B (14% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

27.92KB

Gzip compression

Error! By using Gzip you can save 15.3KB (67% compression) on your site.

By compressing https://demersfinancial.com/about-us you can save 15.3KB (67% compression rate)
By compressing https://demersfinancial.com/.. /?wptouch_shortcode=1&current_time=152559... you can save 2.7KB (56% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://demersfinancial.com/.. /2016-mmd1-768x960.jpg	Expiry time is not specified
https://demersfinancial.com/.. /red-bridge1.jpg	Expiry time is not specified
https://demersfinancial.com/.. /wptouch-6018108e04af3b6a7f411e1ba80c8694...	Expiry time is not specified
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

148.25KB

Image optimisation

All images are optimized.

Traffic

Alexa

19131760

Links

We found a total of 31 different links.
Internal links: 30
External links: 1

External links:

Link text (anchor)	Link strength
http://feeds.feedburner.com/yahoo/RefkP

Internal links:

Link text (anchor)	Link strength
Demers Financial Planning
Home
About
Our Approach
Our Services
Our Pledge to Clients
Taxes
Investment Advice
Functional Asset Allocation
Financial Planning
Free Tools
Contact Us
Fee-Only, Holistic Advice Leads to Better Financial Decisions and Fewer Worries
Learn more.
http://demersfinancial.com/financial-planning
Advisors Who Put You First
Learn more.
http://demersfinancial.com/about-us
“Every time I turn around, there’s another financial decision to make. How do I know I’m making the right ones?”
Learn more.
http://demersfinancial.com/about-our-approach
http://demersfinancial.com/personal-financial-planning
Learn more.
http://demersfinancial.com/investment-advice
Learn more.
Learn more.
http://demersfinancial.com/free-tools/recommended-books
Continue
Disclosures and Other Legal Terms
Top of Page

Website security

50.87.51.229

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of demersfinancial.com

Demers Financial - Fee-Only Financial Planning Services | ...