SEO report of cottononfoundation.com

Redirected to cottonon.com/AU/shop-by-category/cotton-on-foundation/

Cotton On Foundation | Shop Charity and Ethical Products

cottonon.com/AU/shop-by-category/cotton-on-foundation/

Shop and give back with Cotton On. 100% of the proceeds from Cotton On Foundation products go towards supporting local and global projects.


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : cottonon.com/AU/shop-by-category/cotton-on-foundation/

Character length : 54

Title
Cotton On Foundation | Shop Charity and Ethical Products
Description
Shop and give back with Cotton On. 100% of the proceeds from Cotton On Foundation products go towards supporting local and global projects.
Keywords (meta keywords)
Cotton On

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Checking the robots.txt file
There is robots.txt file.
https://cottonon.com/robots.txt
User-agentDisallowed for the search engines
*
  • */account
  • /cart
  • */Address-List
  • */checkout-start
  • */Order-History
  • */Search-Show
  • */Wishlist-Show
  • */Product-Variation
  • */Page-Include
  • */Cart-AddProduct
  • */Stores-GetCities
  • */Product-Show
  • */COBilling-ResetPaymentForms
  • */Cart-MiniAddProduct
  • */Product-GetSetItem
  • */Resources-Load
  • */SendToFriend-Start
  • */search?
  • */demandware.store
  • /*pmin*
  • /*pmax*
  • /*prefn1*
  • /*prefn2*
  • /*prefn3*
  • /*prefn4*
  • /*prefv1*
  • /*prefv2*
  • /*prefv3*
  • /*prefv4*
  • /*srule*


 Social

Social Engagement

Linkedin8

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Cotton On Foundation | Shop Charity and Ethical Products

Character length : 56

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 14%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
07010000
Heading structure in the source code
  • <H2> WOMEN
  • <H2> MEN
  • <H2> HOME
  • <H2> KIDS
  • <H2> Baby
  • <H2> TEEN
  • <H2> FOOTWEAR
  • <H2> GIFTS & STATIONERY
  • <H2> TRAVEL ACCESSORIES
  • <H2> COTTON ON FOUNDATION
  • <H2> WOMEN
  • <H2> MEN
  • <H2> HOME
  • <H2> KIDS
  • <H2> Baby
  • <H2> TEEN
  • <H2> FOOTWEAR
  • <H2> GIFTS & STATIONERY
  • <H2> TRAVEL ACCESSORIES
  • <H2> COTTON ON FOUNDATION
  • <H3> Free Standard Delivery on Orders over $55
  • <H3> To Australia >
  • <H3> UNiDAYS STUDENT DISCOUNT
  • <H3> FIND OUT MORE >
  • <H3> Free Standard Delivery on Orders over $55
  • <H3> To Australia >
  • <H3> EASY RETURNS
  • <H3> ONLINE & IN STORE >
  • <H2> Refine Your Results By:
  • <H3> Size
  • <H2> Refine Your Results By:
  • <H3> Size
  • <H2> BODY Coffee Scrub 150g
  • <H2> COF lip balm
  • <H2> COF lip balm
  • <H2> COF lip balm
  • <H2> Cowrie bracelet
  • <H2> Cowrie bracelet
  • <H2> pop bracelet
  • <H2> FI TASSEL BRACELET
  • <H2> FOUNDATION KIDS TOTE BAG
  • <H2> FOUNDATION KIDS TOTE BAG
  • <H2> FOUNDATION KIDS TOTE BAG
  • <H2> FOUNDATION KIDS TOTE BAG
  • <H2> FOUNDATION KIDS TOTE BAG
  • <H2> FOUNDATION KIDS TOTE BAG
  • <H2> FOUNDATION KIDS TOTE BAG
  • <H2> FOUNDATION KIDS TOTE BAG
  • <H2> PILLARS BAND
  • <H2> CARMEN DISC
  • <H2> NOT JUST LIP BALM
  • <H2> NICOLE BRACELET
  • <H2> NICOLE BRACELET
  • <H2> typo difference medium drawstring bag
  • <H2> typo difference tissues
  • <H2> typo difference tissues
  • <H2> typo difference tissues
  • <H2> typo difference tissues
  • <H2> typo difference tissues
  • <H2> typo difference tissues
  • <H2> NOT JUST CLEANSING WIPES
  • <H2> SARAH BRACELET
  • <H2> FOUNDATION BAND
  • <H2> CELESTE BRACELET
  • <H2> WANDERING HEARTS TOTE
  • <H2> FOUNDATION JELLY BEANS
  • <H2> CHERRY STRIPE TOTE
  • <H2> typo difference tote bag
  • <H2> typo difference tote bag
  • <H2> typo difference tote bag
  • <H2> typo difference tote bag
  • <H2> typo difference tote bag
  • <H2> typo difference tote bag
  • <H2> typo difference tote bag
  • <H2> typo difference tote bag
  • <H2> typo difference tote bag
  • <H2> LARGE GIFT BAG
  • <H2> BABY WIPES BAG
  • <H2> BABY WIPES BAG
  • <H2> PILARS BAND
Word cloud
  • shop55
  • cotton51
  • all42
  • accessories38
  • new34
  • arrivals30
  • foundation30
  • kids26
  • sale26
  • shoes22
  • bag22
  • typo22
  • tote19
  • difference18
  • offers17
  • bags16
  • tops16
  • swimwear16
  • jackets14
  • teen14
  • pants14
  • shorts12
  • sleepwear12
  • travel12
  • edit12
  • denim12
  • activewear12
  • home11
  • stationery10
  • men10
  • baby10
  • knitwear10
  • women10
  • body9
  • rubi8
  • maternity8
  • tissues8
  • bracelet8
  • footwear8
  • dresses8
  • jumpers8
  • shirts8
  • drink8
  • jeans8
  • gifts8
  • gift8
  • store7
  • hoodies6
  • sellers6
  • best6
  • essentials6
  • fleece6
  • boys6
  • refine6
  • food6
  • cases6
  • high6
  • low6
  • price6
  • packs6
Keyword matrix
wordtitledescriptionsheading
shop
cotton
all
accessories
new
arrivals
Two Word cloud
  • shop all20
  • typo difference17
  • new arrivals14
  • all new8
  • foundation kids7
  • hoodies jumpers6
Three Word cloud
  • typo difference tote9
  • all new arrivals7
  • foundation kids tote7
  • typo difference tissues6
  • essentials shop all4
  • art craft cards3
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
2.70
Flesch Reading Ease
79.70
Coleman Liau Index
12.00
Automated Readability Index (ARI)
2.20
Dale–Chall Readability
6.00
SMOG Index
6.30
Spache Readibility
5.00
Number of letters
9537
Number of words
1991
Number of sentences
900
Average words per sentences
2
Number of syllables
2940
Syllables in words
3024
Average syllables in words
1.48
Number of words in first three syllables
258
Percentage of word / syllables
12.96
Words not in Dale-Chall easy-word list
749
Words not in Spache easy-word list
251

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 1.2 seconds have passed until the page started to load.
Loading time
7,954 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
88
Number of source domains
26
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://cottonon.com/.. /frontanalytics-cog.min.js
  • https://cottonon.com/.. /gtmglobal.js
List of render blocking css files
  • https://cottonon.com/.. /swiper.min.css
  • https://fonts.googleapis.com/css?family=Roboto:400,500,700
  • https://cottonon.com/.. /style.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
4.47MB
Javascript minifying
You can save 1.2KB (36% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
450.92KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
282.27KB
Gzip compression
Error! By using Gzip you can save 4.9KB (71% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
51
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://d3ryumxhbd2uw7.cloudfront.net/webtracking/track.jsExpiry time is not specified
https://assets.zendesk.com/embeddable_framework/main.js60 seconds
https://static.hotjar.com/c/hotjar-524074.js?sv=560 seconds
https://connect.facebook.net/en_US/fbds.js20 minutes
https://connect.facebook.net/en_US/fbevents.js20 minutes
https://connect.facebook.net/.. /211474986021654?v=2.8.14&r=stable20 minutes
https://bat.bing.com/bat.js30 minutes
https://cdn.cquotient.com/js/v2/gretel.min.js60 minutes
https://www.google-analytics.com/plugins/ua/ec.js60 minutes
https://www.googleadservices.com/pagead/conversion_async.js60 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
1.29MB
Image optimisation
All images are optimized.

 Links

We found a total of 511 different links.
Internal links: 503
External links: 8

External links:

Internal links:

Link text (anchor) Link strength

 Website security

IP
180.189.20.213
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H2 : WOMEN, ( 0px from top )
  • H2 : MEN, ( 0px from top )
  • H2 : HOME, ( 0px from top )
  • H2 : KIDS, ( 0px from top )
  • H2 : Baby, ( 0px from top )
  • H2 : TEEN, ( 0px from top )
  • H2 : FOOTWEAR, ( 0px from top )
  • H2 : GIFTS & STATIONERY, ( 0px from top )
  • H2 : TRAVEL ACCESSORIES, ( 0px from top )
  • H2 : COTTON ON FOUNDATION, ( 0px from top )
  • H2 : WOMEN, ( 0px from top )
  • H2 : MEN, ( 0px from top )
  • H2 : HOME, ( 0px from top )
  • H2 : KIDS, ( 0px from top )
  • H2 : Baby, ( 0px from top )
  • H2 : TEEN, ( 0px from top )
  • H2 : FOOTWEAR, ( 0px from top )
  • H2 : GIFTS & STATIONERY, ( 0px from top )
  • H2 : TRAVEL ACCESSORIES, ( 0px from top )
  • H2 : COTTON ON FOUNDATION, ( 0px from top )
  • H3 : UNiDAYS STUDENT DISCOUNT, ( 0px from top )
  • H3 : FIND OUT MORE >, ( 0px from top )
  • H3 : Free Standard Delivery on Orders over $55, ( 0px from top )
  • H3 : To Australia >, ( 0px from top )
  • H3 : EASY RETURNS, ( 0px from top )
  • H3 : ONLINE & IN STORE >, ( 0px from top )
  • H2 : Refine Your Results By:, ( 0px from top )
  • H3 : Size, ( 0px from top )
  • H3 : Free Standard Delivery on Orders over $55, ( 110px from top )
  • H3 : To Australia >, ( 164px from top )
  • H2 : Refine Your Results By:, ( 168px from top )
  • H3 : Size, ( 341px from top )
  • H2 : BODY Coffee Scrub 150g , ( 532.5px from top )
  • H2 : COF lip balm , ( 532.5px from top )
  • H2 : COF lip balm , ( 852.5px from top )
  • H2 : COF lip balm , ( 852.5px from top )
  • H2 : Cowrie bracelet , ( 1153.5px from top )
  • H2 : Cowrie bracelet , ( 1153.5px from top )

 Typos

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