callascosmetics.co.nz | Free Online SEO Audit for callascosmetics.co.nz

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.callascosmetics.co.nz/

Character length : 26

Title

Callas Cosmetics

Description

BB Cream, Foundation, Mascara, Eyeliner, Liquid Eyeliner, Powder brushes, Eyebrow pencil, Lip gloss, Face wipes, Eye lashes, Puffs, Makeup, Auckland, Australia

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
title: Callas Cosmetics
url: https://www.callascosmetics.co.nz/
description: BB Cream, Foundation, Mascara, Eyeliner, Liquid Eyeliner, Powder brushes, Eyebrow pencil, Lip gloss, Face wipes, Eye lashes, Puffs, Makeup, Auckland, Australia
site_name: Callas Cosmetics

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://callascosmetics.co.nz/robots.txt

User-agent	Disallowed for the search engines
*	/admin /cart /orders /checkout /2244579/checkouts /carts /account /collections/+ /collections/%2B /collections/%2b /blogs/+ /blogs/%2B /blogs/%2b /design_theme_id /preview_theme_id /preview_script_id /apple-app-site-association
adsbot-google	/checkout /carts /orders /2244579/checkouts /design_theme_id /preview_theme_id /preview_script_id
Nutch	All subpages are denied to crawl

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

Error! No language localization is found.

Title

Callas Cosmetics

Character length : 16

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 2%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
6	0	0	0	0	0

Heading structure in the source code

<H1> Callas Cosmetics
<H1> Free Gift With Your First Order
<H1> Free Gift With Your First Order
<H1> Free Gift With Your First Order
<H1> Free Gift With Your First Order
<H1> Featured Products

Word cloud

nzd6
gift5
first5
shop5
free5
order5
cart4
products3
cosmetics2
callas2
site2
navigation2
submenu2
close2
pencil2
foundation2
cream2
home2
wipes2
faq's2
accessories2
lips2
returns2
eyes2
log2
options2
shipping2
payment2
face2

Keyword matrix

word	title	descriptions	heading
nzd
gift
first
shop
free
order

Two Word cloud

gift with3
order shop3
with your3
your first2
first order2
free gift2

Three Word cloud

free gift with2
with your first2
first order shop2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 6 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

1,811 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://cdn.shopify.com/.. /modernizr.min.js?2494288820985945484

List of render blocking css files

https://cdn.shopify.com/.. /timber.scss.css?2494288820985945484
https://cdn.shopify.com/.. /theme.scss.css?2494288820985945484
https://fonts.googleapis.com/css?family=Arapey:400
https://fonts.googleapis.com/css?family=Old+Standard+TT:400
https://fonts.googleapis.com/css?family=Montserrat:400

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

600.00KB

Javascript minifying

You can save 5.6KB (35% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

128.10KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

47.10KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://cdn.shopifycloud.com/payment-sheet/assets/latest/spb.js	5 minutes
https://cdn.shopify.com/.. /trekkie.storefront.min.js?v=2017.09.05.1...	30 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

539.00KB

Image optimisation

You can save 69.1KB (18% compression) by optimising the images below:

By lossless compressing the https://cdn.shopify.com/.. /hero_slide_4.jpg?2494288820985945484 you can save 24.2KB (14%) data.
By lossless compressing the https://cdn.shopify.com/.. /hero_slide_2.jpg?2494288820985945484 you can save 16KB (12%) data.
By lossless compressing the https://cdn.shopify.com/.. /aloewipes400_large.jpg?v=1371521630 you can save 7.7KB (32%) data.
By lossless compressing the https://cdn.shopify.com/.. /gel-liner-set-300x300_large.jpg?v=137083... you can save 7.6KB (48%) data.
By lossless compressing the https://cdn.shopify.com/.. /callasmaxbbcream400_large.jpg?v=13708208... you can save 5.2KB (35%) data.
By lossless compressing the https://cdn.shopify.com/.. /callasthemakeupprotwowaycakefoundationre... you can save 4.6KB (35%) data.
By lossless compressing the https://cdn.shopify.com/.. /callaspowderbrushCMB01_large.jpg?v=13713... you can save 3.7KB (42%) data.

Traffic

Alexa

21863398

Links

We found a total of 35 different links.
Internal links: 35

External links:

Link text (anchor)	Link strength

Internal links:

Link text (anchor)	Link strength
Home
Products
Face
Eyes
Lips
Accessories
FAQ's
Contact Us
Log In
Create Account
Shipping
Payment Options
Returns
Contact us
Callas Cosmetics
Log In
Cart
Shop BB Cream →
Shop Wipes →
Shop Mascara →
Shop Lip Gloss →
Shop Foundation →
https://www.callascosmetics.co.nz/.. /aloe-vera-cleansing-make-up-remover-wipe...
Aloe Vera Cleansing & Make-up Remover Wipes — $5 NZD
https://www.callascosmetics.co.nz/.. /eyebrow-pencil-with-refill
Eyebrow Pencil + Refill — $14 NZD
https://www.callascosmetics.co.nz/.. /bright-max-bb-cream-spf-30-pa-01-light-b...
Bright Max BB Cream — $26 NZD
https://www.callascosmetics.co.nz/.. /gel-eye-liner-pencil-0-52oz-1-5g
Gel Eyeliner Pencil — $10 NZD
https://www.callascosmetics.co.nz/products/powder-brush
Powder Brush — $20 NZD
https://www.callascosmetics.co.nz/products/two-way-cake-foundation
Two-Way Cake Foundation — $18 NZD
Facebook

Website security

23.227.38.32

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : Callas Cosmetics , ( 12px from top )
H1 : Free Gift With Your First Order , ( 164.72323608398px from top )
H1 : Free Gift With Your First Order , ( 164.72323608398px from top )
H1 : Free Gift With Your First Order , ( 164.72323608398px from top )
H1 : Free Gift With Your First Order , ( 164.72323608398px from top )
H1 : Featured Products, ( 621px from top )

Typos

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SEO report of callascosmetics.co.nz