SEO report of apsfinancial.co.uk

APS financial – Proof you don’t need a bank

www.apsfinancial.co.uk/

We’re not a bank, but a digital banking services provider that’s been leading the FinTech challenge to banks for more than 10 years.


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.apsfinancial.co.uk/

Character length : 23

Title
APS financial – Proof you don’t need a bank
Description
We’re not a bank, but a digital banking services provider that’s been leading the FinTech challenge to banks for more than 10 years.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: APS financial – Proof you don’t need a bank
description: We’re not a bank, but a digital banking services provider that’s been leading the FinTech challenge to banks for more than 10 years.
url: http://www.apsfinancial.co.uk
site_name: Advanced Payment Solutions Ltd
image: http://www.apsfinancial.co.uk/wp-content/uploads/2016/05/HomepageBannerV7.jpg
image:width: 1920
image:height: 480

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://apsfinancial.co.uk/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
APS financial – Proof you don’t need a bank

Character length : 43

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 18%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
1512100
Heading structure in the source code
  • <H1> Systematically smashing banking barriers
  • <H2> Smarter FinTech services for everyone
  • <H3> For consumers
  • <H3> For businesses
  • <H3> For public sector
  • <H2> Innovative products simply delivered
  • <H4> We don’t believe in barriers. Instant, always-on Cashplus branded products and services redefine how individuals and businesses manage their money, and innovative open source services allow third parties to build their own bespoke payment products via APIs.
  • <H3> Debit
  • <H3> Credit
  • <H2> Smart, instant and unique services
  • <H3> Digital current accounts
  • <H3> Online currency exchange
  • <H3> No-fail Direct Debit service
  • <H3> Emergency real-time overdrafts
  • <H2> APS in the press
  • <H2> Get in touch
  • <H3> The company
  • <H3> Useful information
  • <H3> A name you can trust
Word cloud
  • services10
  • solutions10
  • businesses8
  • aps7
  • financial7
  • bank6
  • instant6
  • how6
  • account5
  • consumers5
  • money5
  • provider4
  • banks4
  • registered4
  • products4
  • million4
  • credit4
  • mastercard4
  • banking4
  • media3
  • delivered3
  • post3
  • payment3
  • traditional3
  • customers3
  • careers3
  • sector3
  • public3
  • we’ve3
  • manage3
  • debit3
  • october3
  • news3
  • simple3
  • online3
  • current3
  • digital3
  • barriers3
  • we’re3
  • authorised2
  • see2
  • advanced2
  • all2
  • regulated2
  • name2
  • under2
  • customer2
  • frn2
  • fintech2
  • conduct2
  • authority2
  • modern2
  • get2
  • small2
  • open2
  • running2
  • bespoke2
  • accounts2
  • startups2
  • day2
Keyword matrix
wordtitledescriptionsheading
services
solutions
businesses
aps
financial
bank
Two Word cloud
  • about solutions3
  • financial services2
  • current account2
  • electronic money2
  • home about2
  • media careers2
Three Word cloud
  • businesses manage their2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 4 images on this web page.

Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
7.10
Flesch Reading Ease
57.80
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.00
Dale–Chall Readability
6.30
SMOG Index
10.60
Spache Readibility
5.00
Number of letters
3936
Number of words
787
Number of sentences
102
Average words per sentences
8
Number of syllables
1314
Syllables in words
1322
Average syllables in words
1.67
Number of words in first three syllables
166
Percentage of word / syllables
21.09
Words not in Dale-Chall easy-word list
295
Words not in Spache easy-word list
209

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 1.3 seconds have passed until the page started to load.
Loading time
1,936 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
49
Number of source domains
9
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.cashplusgroup.com/.. /jquery.js?ver=1.12.4
  • http://www.cashplusgroup.com/.. /jquery-migrate.min.js?ver=1.4.1
List of render blocking css files
  • https://fonts.googleapis.com/css?family=Poppins:300,400,600
  • http://www.cashplusgroup.com/.. /jellyfish-counter.css?ver=4.8.6
  • http://www.cashplusgroup.com/.. /styles.css?ver=5.0
  • http://www.cashplusgroup.com/.. /front.min.css?ver=4.8.6
  • http://www.cashplusgroup.com/.. /main.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.apsfinancial.co.uk/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://www.apsfinancial.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://www.apsfinancial.co.uk/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • http://www.apsfinancial.co.uk/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.7
  • http://www.apsfinancial.co.uk/wp-content/plugins/cookie-notice/js/front.js?ver=1.2.38
  • http://www.apsfinancial.co.uk/wp-content/themes/aps-ltd/dist/scripts/phil-aps.js
  • http://www.apsfinancial.co.uk/wp-content/themes/aps-ltd/dist/scripts/main.js
  • http://www.apsfinancial.co.uk/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
380.54KB
Javascript minifying
You can save 7.8KB (33% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.apsfinancial.co.uk/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.7
  • http://www.apsfinancial.co.uk/wp-content/plugins/cookie-notice/css/front.css?ver=4.7.5
  • http://www.apsfinancial.co.uk/wp-content/themes/aps-ltd/dist/styles/main.css
File size of all css files combined
261.55KB
CSS minifying
You can save 724B (21% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
41.76KB
Gzip compression
Error! By using Gzip you can save 210.5KB (83% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
38
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.googletagmanager.com/gtm.js?id=GTM-W2WLWJ15 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
9.68MB
Image optimisation
You can save 7MB (85% compression) by optimising the images below:

 Website security

IP
217.160.223.131
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : Systematically smashing banking barriers, ( 530px from top )

 Typos

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