SEO report of amexshopsmall.co.uk
Shop Small | American Express UK
www.amexshopsmall.co.uk/
Welcome to Shop Small – the American Express campaign dedicated to supporting small businesses.
Tasks
- Select one version of your site as main and make a redirect from other versions to that one.
- Avoid using deprecated HTML tags.
SEO
URL
Domain : www.amexshopsmall.co.uk/
Character length : 24
Title
Shop Small | American Express UK
Description
Welcome to Shop Small – the American Express campaign dedicated to supporting small businesses.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
site_name: Shop Small
title: SHOP SMALL AND SUPPORT YOUR HIGH STREET HEROES
type: website
url: https://www.amexshopsmall.co.uk
image: https://www.amexshopsmall.co.uk/assets/images/share-amex-shop-small.png?1482234312529
image:width: 473
image:height: 277
description: I’m supporting local businesses by shopping small. Get behind your community and #ShopSmallUK
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://amexshopsmall.co.uk/robots.txt
https://amexshopsmall.co.uk/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
Linkedin157
Facebook Share0
Facebook Comments0
Content
Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Shop Small | American Express UK
Character length : 32
Good! The title’s length is between 10 and 70 characters.
Character length : 32
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 15%
Acceptable! The text / code ratio is between 15 and 25 percent.
Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 5 | 33 | 0 | 0 | 0 |
Heading structure in the source code
- <H1> Shop Small and support your High Street heroes
- <H2> Support small businesses in your community
- <H3> Louise Redknapp teamed up with American Express® to show how far Brits travel for their favourite small business
- <H3> American Express® teamed up with Channel 4 to celebrate the hidden gems of the UK's high street
- <H3> Christmas shopping made easy with Gok Wan
- <H3> Power of the Pooch Pound rises
- <H3> Where to shop in Cambridge by A Girl, A Style
- <H3> Where to shop in Birmingham by CityScape Bliss
- <H3> Where to shop in Leicester by CocoBeauTea
- <H3> Where to shop in London by Gok Wan
- <H3> Where to shop in London by Laura Jackson
- <H3> Where to shop in Manchester by Old Fashioned Susie
- <H3> Where to shop in Brighton by Poppy Deyes
- <H3> Where to shop in Cardiff by Dress me Perfect
- <H3> Where to shop in Edinburgh by GarçonJon
- <H3> Where to shop in London by GarçonJon
- <H3> Where to Shop in Aberdeen by Natbees
- <H3> Where to Shop in Newcastle by Salt n Chic
- <H3> "Social shoppers" could spark life into the UK high street
- <H3> A big opportunity for small businesses
- <H3> Eileen Foxwell Home and Colonial, Berkhamsted
- <H3> Victoria Farley Lanercost Tea Rooms, Carlisle
- <H3> Richard McDonald Melanie Richard’s Hair Boutique, Peterborough
- <H3> Mark Thorne I.J.Mellis Cheese, Edinburgh
- <H3> Deryane Tadd The Dressing Room, St Albans
- <H3> Natalie Coleman Brides by Natalie, Liverpool
- <H3> Amit Lodhia Bellina Chocolate House, Cambridge
- <H3> Hannah Davis Angel Food Bakery, Brighton
- <H3> Bob England England at Home, Brighton
- <H3> John Reid Prologue, Harrogate
- <H3> Olivia Brewer and Nik Blake Found, Bath
- <H2> The ad creator tool is now closed for 2016
- <H2> See How Other Businesses Took Part
- <H2> Shop Small Map
- <H3> About Shop Small
- <H3> For Shoppers
- <H3> For Small Businesses
- <H3> News and Features
- <H2> American Express Cookie Preferences
Word cloud
- small59
- shop42
- businesses16
- business15
- guide12
- story11
- lifestyle10
- map9
- american9
- news9
- online7
- express6
- article6
- create5
- offer4
- share4
- blogger4
- faqs4
- participating4
- statement4
- search4
- only3
- how3
- took3
- express®3
- brighton3
- cookie3
- wan3
- street3
- london3
- fashion3
- shoppers3
- england3
- high3
- gok3
- hannah2
- edinburgh2
- registered2
- garçonjon2
- laura2
- credits2
- jackson2
- susie2
- presenter2
- deyes2
- company2
- jonathan2
- tool2
- ads2
- house2
- natalie2
- articles2
- created2
- last2
- see2
- part2
- below2
- issued2
- cards2
- card2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| small | |||
| shop | |||
| businesses | |||
| business | |||
| guide | |||
| story |
Two Word cloud
- shop small16
- small business10
- small businesses9
- small guide8
- for small6
- small map5
Three Word cloud
- shop small map4
- shop small guide4
- small business story3
- small guide where3
- high street news2
- jonathan daniel pryce2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 13 images on this web page.
Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Readability
Flesch–Kincaid Grade Level
6.40
Flesch Reading Ease
58.70
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.50
Dale–Chall Readability
6.60
SMOG Index
9.00
Spache Readibility
5.00
Number of letters
4552
Number of words
851
Number of sentences
157
Average words per sentences
5
Number of syllables
1435
Syllables in words
1506
Average syllables in words
1.69
Number of words in first three syllables
160
Percentage of word / syllables
18.80
Words not in Dale-Chall easy-word list
338
Words not in Spache easy-word list
242
Technologies
Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Loading time
1,196 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- https://www.amexshopsmall.co.uk/js/vendor.js?1482234312529
- https://www.amexshopsmall.co.uk/js/scripts.min.js?1482234312529
- https://www.amexshopsmall.co.uk/js/tracking.js
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
- https://www.amexshopsmall.co.uk/css/vendor.css?1482234312529
- https://www.amexshopsmall.co.uk/css/styles.min.css?1482234312529
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.
Speed test – Compression
Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.
Speed test – Browser cache
Browser cache
The browser cache is set correctly for all elements.
Speed test – Images
File size of all images combined
0.00
Image optimisation
All images are optimized.
Traffic
Alexa
6971646
Links
We found a total of 74 different links.
Internal links: 53
External links: 21
Internal links: 53
External links: 21
External links:
Internal links:
Website security
IP
66.155.28.241
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.
Icons
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Order of Heading elements on mobile by position
- H2 : American Express Cookie Preferences, ( 16px from top )
- H1 : Shop Small and support your High Street heroes, ( 140px from top )
- H2 : Support small businesses in your community, ( 906px from top )
Typos
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