SEO report of academicmarketingupdate.com

Masterclass: Power to the Consumer - September 24, 2015, VU University

www.academicmarketingupdate.com/

Peeter Verlegh and Kobe Millet will share insights and recommendations based on academic findings as well as business examples.

   

 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.academicmarketingupdate.com/

Character length : 32

Title
Masterclass: Power to the Consumer - September 24, 2015, VU University
Description
Peeter Verlegh and Kobe Millet will share insights and recommendations based on academic findings as well as business examples.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://academicmarketingupdate.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Masterclass: Power to the Consumer - September 24, 2015, VU University

Character length : 70

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 20%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
580300
Heading structure in the source code
  • <H1> Power to the Consumer!
  • <H2> Participation, Co-Creation and Social Influence
  • <H1> Waiting List
  • <H2> An in-depth look at consumer involvement
  • <H2> How should marketers respond?
  • <H2> What can you expect from this Masterclass?
  • <H2> Program
  • <H1> Waiting List
  • <H2> About the speakers
  • <H4> Prof. Dr. Peeter Verlegh
  • <H4> Dr. Kobe Millet
  • <H2> Location
  • <H1> Waiting List
  • <H2> Masterclasses for marketing professionals
  • <H4> Previous Academic Marketing Updates
  • <H1> Waiting List
Word cloud
  • marketing30
  • reserve18
  • waiting13
  • list13
  • journal12
  • university11
  • academic11
  • spot9
  • email9
  • amsterdam9
  • research8
  • update8
  • consumer7
  • consumers6
  • peeter6
  • psychology6
  • business5
  • name5
  • program5
  • international5
  • social4
  • field4
  • wish4
  • tickets4
  • left4
  • purposes4
  • validation4
  • fill4
  • below4
  • share4
  • become4
  • available4
  • address4
  • seats4
  • professor4
  • number4
  • form4
  • unchanged4
  • receive4
  • marketers3
  • associate3
  • decision3
  • kobe3
  • millet3
  • how3
  • work3
  • date3
  • science3
  • masterclass3
  • verlegh3
  • information3
  • masterclasses2
  • less2
  • respond2
  • strategies2
  • product2
  • biological2
  • interesting2
  • provide2
  • presented2
Keyword matrix
wordtitledescriptionsheading
marketing
reserve
waiting
list
journal
university
Two Word cloud
  • waiting list8
  • academic marketing6
  • university amsterdam5
  • form below4
  • list fill4
  • marketing update4
Three Word cloud
  • academic marketing update3
  • for validation purposes3
  • tickets you wish3
  • name email address3
  • should be left unchanged3
  • list waiting list2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 7 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
7.60
Flesch Reading Ease
55.40
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.10
Dale–Chall Readability
7.10
SMOG Index
10.70
Spache Readibility
5.00
Number of letters
6705
Number of words
1352
Number of sentences
162
Average words per sentences
8
Number of syllables
2284
Syllables in words
2265
Average syllables in words
1.69
Number of words in first three syllables
277
Percentage of word / syllables
20.49
Words not in Dale-Chall easy-word list
570
Words not in Spache easy-word list
292

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.academicmarketingupdate.com/js/jquery.remodal.min.js
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.academicmarketingupdate.com/js/jquery.remodal.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 2 different links.
Internal links: 1
External links: 1

External links:

Link text (anchor) Link strength
Register

Internal links:

Link text (anchor) Link strength
Reserve

 Website security

IP
5.157.84.7
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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